As a web design and development agency, we’re wondering if we’ll get replaced by GenAI! Many no-code solutions handle the technical aspects of website development. However, when you dive into these tools, you’ll find that artificial intelligence (AI) is far from generating unique content or maintaining your branding well. Remember, AI is probabilistic, and when used for web design, it can make websites sound and look like those of your competitors who are trying to do the exact same thing!
Keep on reading to understand why we’re not concerned about AI and how to leverage it for website design and development.
Website Copy is King – AI Makes Us All Sound Similar
With the advent of ChatGPT and copy.ai, you’ve got plenty of tools to write your next content piece. The issue is, if everyone is using the same tools, can you differentiate your copy based solely on your prompts? For example, the prompt, “write an article about growth marketing,” will result in a similar output as the prompt, “write an article about growth marketing backed by data analytics. You can keep adding more adjectives to the prompt, but for AI, there is an optimum writing output and intent. Another thing to note is that, when you look at a small sample size, you may not notice similar content, but when you compare across many inputs, you’ll notice similar intent.
As a result, the need for a more authentic voice is greater than ever in this age of AI. AI is a great starting point for content, not an ending point.
Website Design Must Be Unique – AI Makes Us All Look the Same
AI-generated designs suffer from the same problems as AI-generated copy: they converge on an optimal output, producing similar styles and layouts that get lost in the AI-generated sea of sameness. Don’t get me wrong, using AI is great for initial design concepts and for getting past web design blocks, by providing fresh ideas and perspectives. However, if you’re relying on it to do everything web design-wise, you’ll converge to what the models predict as ideal for websites.
AI in Website Designs Still Requires Supervision
AI makes our lives easier. We should use it to write copy, select images, and design layouts for different web pages. AI also reduces the time required to build and deploy a website from scratch. However, that doesn’t mean AI does a great job on its own. Because AI is probabilistic, it can hallucinate a small percentage of the time, providing unexpected results. So, if you’re using AI, make sure to supervise and correct its outputs to maintain brand consistency and content uniqueness.
Legal Concerns with AI
From a legal perspective, we don’t know AI’s fate. Currently, many of their models leverage content from copyrighted sources worldwide. Is the generated content legal for use and free of plagiarism? As of 2025, there were 57 major cases surrounding copyright laws, including three against Apple. This concept alone may prevent AI from completely taking over web design. Therefore, be cautious when using GenAI content on your website or marketing collateral.
The Bottom Line / TLDR
AI helps us work smarter. When using it in web design, remember that AI outputs will converge toward an ideal outcome. That means websites built with AI will not only look and sound great, but also look and sound like every other AI-built website. That’s why it’s important to use AI with caution, supervising and revising AI-generated content to ensure consistent branding, unique designs, and outstanding copy.
Unsure of how to leverage AI as a web developer or business? Contact us for a free consultation on marketing AI today.
