Are you on the fence about having a web design team update your website? Take a look below at the four reasons you should today! Before you continue, we’re assuming the following:
- You’ve already implemented website analytics and have access to this valuable data.
- Market conditions, such as COVID-19, are not heavily impacting your business.
1. Web Design is Needed If Your Website Time on Site Is Decreasing
Time on Site (TOS) is pretty self-explanatory; it’s the time a customer spends on your site. Perhaps you notice TOS decreasing for the following traffic channels:
- Organic – after completing a Google or Bing search, customers click on your website but leave sooner than before. The root cause may be a lack of engaging content, which search engine optimization (SEO) can help address.
- Paid Search – poor landing page design can lead to decreased TOS with paid search. Rethink your web design on those landing pages and improve the customer experience after they click your ad.
- Social Media – your customers may care about your service or product promotions, but you lose them shortly after they see your landing page. Update your landing page and focus on what customers expect after they click on your post or ad.
Regardless of the channel, you and your web design team can resolve these issues by revisiting your web design and updating your site accordingly.
2. Your Website Conversions Are Dropping
A decrease in conversions can go hand-in-hand with a decrease in web traffic. When you notice conversions decreasing month over month on your website, the conversion problem may stem from:
- Broken website links across your site create a bad website experience.
- An expired website security certificate decreases your business credibility.
- Weak website content causes customers to lose interest in your offerings.
With website analytics, you’ll know which web pages are the culprit for conversions and which sections of your website are successful. As a result, you can implement better web design on problematic pages to meet your customers’ digital expectations.
3. Your Search Rank is Dropping
If you appear lower and lower on search engine results pages (SERPS) for target keywords, it’s time to rethink your web design. Lower SERPS ranking usually causes website traffic to decrease. Lower SERPS also correlates with your website content; bad content can lead to bad search rankings.
So, how do you know whether your SERPS rank is dropping each month? You can use many tools to monitor your ranking in search, such as Moz and Semrush, but they can be pricey. A digital marketing agency like Uplancer can help pull this data for you and provide insights into web design enhancements that can improve your SERPS ranking. As part of this improvement process, you may also need SEO or to redesign your customer journey.
4. Your Company’s Growth has Plateaued – Web Design Can Help!
We get it. You’ve perfected the operating model for your current company size. It’s a safe space to be. However, if you’re eager for exponential growth, it’s time to consider supplementing your marketing needs with an external digital marketing agency like Uplancer. We can bring a different perspective from other verticals to improve your web design. Or if you’re looking for help expanding content for a richer customer experience, we can help with that too! Take your business growth to the next level with additional digital marketing support.
The Bottom Line / TLDR
If your website’s TOS, conversions, or search rankings are dropping, or your company’s growth has plateaued, it’s time to update your web design! Issues such as poor content, weak landing pages, broken links, and outdated SEO can hurt performance across organic, paid, and social channels. By enhancing web design, monitoring analytics, and leveraging external expertise, you can resolve these issues and boost engagement, rankings, and business growth.
Connect with Uplancer today for your free web design consultation.
