On the fence about updating your web design? Take a look at four reasons why you should consider web design and development below. We’re assuming that you’ve already implemented website analytics and are tracking data. We’re also assuming that the overall market conditions, such as COVID-19, are not heavily impacting your business.
1. Your Website Traffic Is Decreasing
The first sign that it’s time to update your website is decreasing web traffic. It could result from your competitors outranking you on search due to stale content and/or your website lacks search engine optimization (SEO). In other words, search engines like Google and Bing consider your content as not interesting for customers. From a paid media perspective, your ads may be losing traffic due to poor landing page design and/or content. From a social media perspective, your customers may not even care about the content built around your service or product offerings!
Regardless of what’s causing your traffic to decrease, you and your web design team can address it because it stems from something wrong with your website. Therefore, diagnose the traffic reasoning(s) and fix your website accordingly.
2. Your Website Conversions Are Dropping
A decrease in conversions usually goes hand-in-hand with a decrease in website traffic. When you notice conversions decreasing month over month on your website, there’s definitely something going on. It can be from several things: a broken website link, an expired website security license, or weak website content. If you’ve got analytics implemented correctly, you’ll know which page is dropping off with conversions and which parts of your website are engaging for your customers. As a result, you’ll be able to build a better website for your customers. A good web design team can help you identify conversion issues with your website.
3. Your Search Rank is Dropping – It’s Time for Web Design
If you’re appearing lower and lower on search engine results pages (SERPS) for target keywords, it’s time to rethink your site. Lower SERPS ranking usually results in decreasing website traffic and conversions. Lower SERPS is also correlated with content; bad content can result in bad search rankings.
So how do you know whether your SERPS rank is dropping each month? There are many tools that you can use to monitor your ranking in search, such as Moz and Semrush, but they can be pricey. A digital agency can help you pull these reports, and provide insights and web design action items to improve your SERPS ranking, which may include SEO or redesigning your customer journey.
4. Your Company’s Growth has Plateaued and Web Design Can Help
We get it, you’ve perfected your operating model at the current company size. It’s a safe space to be. However, if you’re eager for exponential growth, it’s time to think differently! Have you considered supplementing your marketing needs with third-party marketing support? They can bring a different perspective for improving and attacking your website. Or maybe it’s time to expand your current content for a richer customer experience. With more content, you’ll encourage more conversations from customers, allowing for a bigger share of search results on Google and Bing. That’s why you should consider web design for addressing your stagnant company growth!
The Bottom Line / TLDR
Building and maintaining the best website is a challenge. Understand that it’s not always an obvious answer. Look for signs in your website’s conversions, traffic, and search rank, as well as company growth to understand whether it’s time to update your website. Reach out to the Uplancer team to get further details on whether you should rethink web design!
