Local IQ™: Your Localization Intelligence
Local IQ™ is the only framework that can successfully localize your products or service offerings into another country or market.
What’s Local IQ™?
One of the biggest pain points when entering a new market is knowing whether your product or service offerings are packaged to succeed. Yes, extensive research into your market is something that you can do, but do you even have the time for it? Do you have access to all the insights and findings that experience usually provides? You’ve also got to figure out how to leverage those insights and findings.
The final question becomes, do you have the resources for outstanding localization of your products and/or services in your target market? You’ve got lots to think about, but the good thing is, you don’t have to do all the thinking!
The Three Pillars of Local IQ™
We faced many challenges as a localization partner and as a company trying to localize our own services in new markets. No matter who our target market was, getting communication right was always a major challenge. We found ourselves diving deep into how audiences would engage with different technologies that displayed those messages. Visually, we had to ensure that the creative was captivating to a native audience. When all three came together, synergies emerged. Interestingly, these synergies raised many eyebrows from our team and made us want to learn more. And so we did, starting with research and analysis of the three core components of Local IQ:
Language
Language is everything and knowing how to communicate with your audience will give you an edge over your competitors. Regardless of approach, keep in mind, the tone, intent, and message when you’re trying to communicate.
Design
Customers engage with your content in a number of ways. The images that you choose make a huge difference and can reinforce what you’re trying to do. Keeping in mind your target audience, selecting a relevant asset will increase your win percetage.
Technology
When entering new markets, knowing your customer’s technological preferences is the first step in effective targeting. A web browser may not be as effective to reach a customer base as through a mobile app. Knowing this can better allocate your budget and increase ROI.
THE FRAMEWORK
How Does Local IQ™ Work?
There are four phases involved with Local IQ™: Discovery, Assessment, Alignment, and Learning. Each phase is designed to uncover a 360-view of where you’re trying to go and how you’re going to get there with localization. Below details these four different phases:
01.
Discovery
This is the first and most crucial phase. By understanding your needs and problems, we are able to help craft a successful plan of attack. We identify KPIs and other factors that we want to measure as we unravel and understand your Local IQ™.
02.
Assessment
After discovery, our next step is to uncover the full picture of what you’re currently doing for localization. We use our proprietary methodology, which is backed by research and data, to dive deeper, isolate and address any localization gaps within your organization. For a successful assessment, input from stakeholders across your organization’s localization chain is needed. At the end of this phase, you’ll receive a report of localization gaps (if any) and suggestions to address and capture more localization value.
03.
Alignment
With the assessment completed, our team then collaborates with stakeholders across your localization chain. If you lack key capabilities identified during our assessment, we can offer our own capabilities or introduce you to partners who can. Within this phase, we ensure that your KPIs are tracked. We’ll also help establish a localization system that not only implements easily managed workflows, but also opens up a feedback loop for process improvement.
04.
Learning
If you’re familiar with agile principles, then the Learning phase is just an extension from it. Here, we’ll benchmark the new localization process against your established KPIs. Local IQ™ is dynamic and ever changing and as such, it requires continuous improvements. You’ll find yourself repeating the Assessment and Alignment phases internally or with our team. Your Local IQ is dependent on this phase and without Learning, your localization will likely fall flat.
THE FRAMEWORK
How Does Local IQ™ Work?
There are four phases involved with Local IQ™: Discovery, Assessment, Alignment, and Learning. Each phase is designed to uncover a 360-view of where you’re trying to go and how you’re going to get there with localization. Below details these four different phases:
01.
Discovery
This is the first and most crucial phase. By understanding your needs and problems, we are able to help craft a successful plan of attack. We identify KPIs and other factors that we want to measure as we unravel and understand your Local IQ™.
02.
Assessment
After discovery, our next step is to uncover the full picture of what you’re currently doing for localization. We use our proprietary methodology, which is backed by research and data, to dive deeper, isolate and address any localization gaps within your organization. For a successful assessment, input from stakeholders across your organization’s localization chain is needed. At the end of this phase, you’ll receive a report of localization gaps (if any) and suggestions to address and capture more localization value.
03.
Alignment
With the assessment completed, our team then collaborates with stakeholders across your localization chain. If you lack key capabilities identified during our assessment, we can offer our own capabilities or introduce you to partners who can. Within this phase, we ensure that your KPIs are tracked. We’ll also help establish a localization system that not only implements easily managed workflows, but also opens up a feedback loop for process improvement.
04.
Learning
If you’re familiar with agile principles, then the Learning phase is just an extension from it. Here, we’ll benchmark the new localization process against your established KPIs. Local IQ™ is dynamic and ever changing and as such, it requires continuous improvements. You’ll find yourself repeating the Assessment and Alignment phases internally or with our team. Your Local IQ is dependent on this phase and without Learning, your localization will likely fall flat.
The Bottom Line / TLDR
Be intelligent. Local IQ™ is a framework that redefines localization. By analyzing the three key pillars of localization – language, design, and technology – Local IQ™ optimizes localization success in current and new markets.
Explore Local IQ™
The DevLearn Cotton Candy Challenge
See how we used Local IQ™ to get the crowd raving about Uplancer at DevLearn with our cotton candy theme.
Local IQ™: Everything You Need to Know about It
Understand and leverage our Local IQ™ framework to benchmark and improve your localization efforts in language, design, and technology.