After discovery, our next step is to uncover the full picture of your current localization efforts. We use our proprietary methodology, which is backed by research and data, to flush out and address any localization gaps within your organization.

For a successful assessment, input from stakeholders across your organization’s localization chain is needed. Therefore, we will engage with them to map out your current process. At the end of this phase, you’ll receive a report of localization gaps (if any) and action items to address and capture more localization value.

If you’re familiar with agile principles, then the Learning phase is just an extension. Here, we’ll benchmark your new localization process against your baseline KPIs. Local IQ™ is dynamic and ever-changing, and as such, it requires continuous improvements. You’ll find yourself repeating the Assessment and Alignment phases to incrementally improve your marketing localization. Your Local IQ is dependent on this phase and without Learning, your localization will eventually fall flat.

This is the first and most crucial phase. We’ll ask the right questions and dive deeper into your brand to understand your needs and the problems you’re trying to solve. In doing so, we will craft a successful plan of attack. At this stage, we’ll also identify KPIs and other factors that we want to baseline as we unravel and understand your Local IQ™.

After discovery, our next step is to uncover the full picture of your current localization efforts. We use our proprietary methodology, which is backed by research and data, to flush out and address any localization gaps within your organization.

For a successful assessment, input from stakeholders across your organization’s localization chain is needed. Therefore, we will engage with them to map out your current process. At the end of this phase, you’ll receive a report of localization gaps (if any) and action items to address and capture more localization value.

With the assessment completed, our team then collaborates with key stakeholders across your localization chain to execute action items uncovered from the Assessment phase. If you lack key capabilities, such as translations, marketing, and web design and development, identified during the Assessment, we can offer our own resources to support you or introduce you to partners who can help.

In addition to execution, we’ll start tracking your KPIs and establish a localization system (spreadsheet, translation management system, or some other automation) that implements easy to manage workflows, and also opens up a feedback loop for process improvement.

If you’re familiar with agile principles, then the Learning phase is just an extension. Here, we’ll benchmark your new localization process against your baseline KPIs. Local IQ™ is dynamic and ever-changing, and as such, it requires continuous improvements. You’ll find yourself repeating the Assessment and Alignment phases to incrementally improve your marketing localization. Your Local IQ is dependent on this phase and without Learning, your localization will eventually fall flat.