What’s Digital Transformation?
Digital transformation means many things….is it integration? Is it taking a manual process and making it automated? Or is it simply recognizing that digital transformation is what’s needed to meet your customers’ digital expectations? The Uplancer Digital Marketing team defines digital transformation as technology enablement, which may solve one of the following:
- You need technology to replace an existing business process.
- You need to enrich your customer engagement through automation tools.
- You need to enhance your customer journey through a new user experience on your website.
- You need to build a proprietary application to scale your business operations.
Every business’s digital transformation journey is different. Understand the full journey below.
Your Digital Transformation Journey
We’ve identified several stages of digital transformation. See where your company falls along the digital transformation journey.
LEVEL 1 DIGITAL TRANSFORMATION: Your Customers Journey to You
LEVEL 1 DIGITAL TRANSFORMATION: Your Customers Journey to You
As your business grows, so too does your digital footprint. Eventually, you may end up with three different websites forced together to create a disjointed customer experience. This is an exaggeration, but regardless, customers must get what they’re looking for quickly and have a consistent experience with your brand.
That’s where customer journey mapping and remapping become critical to your business’s digital transformation. You eliminate any roadblocks preventing customers from purchasing your product or service. You also drive leads using inbound lead generation tactics.
Connect with a digital transformation specialist like Uplancer for help with redesigning your customer journey.
LEVEL 2 DIGITAL TRANSFORMATION: Engagement Optimizations
LEVEL 2 DIGITAL TRANSFORMATION: Engagement Optimizations
Are you doing everything to squeeze that last drop from your conversion funnel? In this digital transformation stage, there are several strategies and tactics for engaging with cold leads and simplifying overall outreach to warm and hot leads.
Sales team enablement becomes the focus here, and we start thinking about your comprehensive marketing and technology, or MarTech, platforms. These platforms include CRMs, email marketing, and direct mail platforms, among many others. They allow you to scale your sales outreach by increasing the top and middle parts of your sales funnel. If you’re rethinking customer engagements, think digital transformation.
LEVEL 3 DIGITAL TRANSFORMATION: Business Scalability
LEVEL 3 DIGITAL TRANSFORMATION: Business Scalability
If your business performs repetitive tasks or spends too much time on administrative work, digital transformation is your answer! We can help implement out-of-the-box solutions within your organization or build custom applications for more unique business cases. Learn how we accomplished digital transformation for a Fortune 500 Medical Device Company and Mobile Health.
Business scalability can take several forms. The key is to ensure that your digital transformation focuses on unlocking additional revenue. As part of this growth stage, you must confirm that your organization is built to handle further growth because we’ve seen where this oversight can destroy a brand. Contact us for a free consultation on your digital transformation today.
LEVEL 4 DIGITAL TRANSFORMATION: Creating a Marketing & Technological Moat
LEVEL 4 DIGITAL TRANSFORMATION: Creating a Marketing & Technological Moat
As you deplete the first three stages of digital transformation, you’ll realize this final stage. If you’re unfamiliar with a marketing and technological moat, they separate you from your competitors by excelling at what they can’t. There are several ways to do this: focus on optimizing costs, generating more revenue, or delivering more value. Whatever direction you choose will require marketing and technical expertise.
For instance, we’ve helped our client develop an algorithm to predict the outcome of different sporting events. It required big data and machine learning to deliver a dynamic algorithm model that optimized itself. This algorithm is an example of a technological moat where we made it difficult for competition to replicate. Alternatively, we can do this on the marketing side. When we exploit your competitor’s weaknesses, we risk awakening them and fighting back. When we think about marketing and lead generation, we carefully consider how we’ll compete against them in a way that hits fast and hard, creating a moat at the beginning and then working diligently to maintain and even grow it even further.