Common Sense Digital Transformation

As your business grows, so too does your digital footprint. Over time, that footprint can create a disjointed customer experience.

That’s where customer journey mapping and remapping come into play. You eliminate any roadblocks preventing customers from searching and purchasing your product or service. You also drive leads using inbound lead-generation tactics.

Connect with Uplancer for help with improving your customer journey.

Sales team enablement becomes the focus here, and we start thinking about your comprehensive marketing and technology, or MarTech, platforms. These platforms include CRMs, email marketing, and direct mail platforms, among many others. They allow you to scale your sales outreach by increasing the top and middle parts of your sales funnel. If you’re rethinking customer engagement, you’re in level 2 of digital transformation.

Business scalability can take several forms. See how we accomplished digital transformation for a Fortune 500 Medical Device Company and Mobile Health. The key, as both cases demonstrate, is to ensure that your digital transformation focuses on unlocking additional revenue. As part of this stage, you must confirm that your organization is built to handle further growth because we’ve seen where this oversight can destroy a brand. Contact us for a free consultation on scaling your business today.

As you complete the first three stages of digital transformation, you’ll realize this final stage. If you’re unfamiliar with a marketing and technological moat, they separate you from your competitors by excelling at what they can’t. There are several ways to do this: focus on optimizing costs, generating more revenue, or delivering more value. Whatever direction you choose will require marketing and technical expertise.

For instance, we’ve helped our client develop an algorithm to predict the outcome of different sporting events. It required big data and machine learning to deliver a dynamic algorithm model that optimized itself. This algorithm is an example of a technological moat where we made it difficult for competition to replicate. Alternatively, we can do this on the marketing side. When we exploit your competitor’s weaknesses, we risk awakening them and fighting back. When we think about marketing and lead generation, we carefully consider how we’ll compete against them in a way that hits fast and hard, creating a moat at the beginning and then working diligently to maintain and even grow it.