Common Sense Digital Transformation

Making big plays within your organization? Kickstart your digital transformation with digital marketing, web design, app development, and edge tech today!

Digital Transformation Starts with Uplancer

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    What’s Digital Transformation?

    Digital transformation means many things….is it integration? Is it taking a manual process and making it automated? Or is it simply recognizing that digital transformation is what’s needed to meet your customers’ digital expectations? The Uplancer Digital Marketing team defines digital transformation as technology enablement, which may solve one of the following:

    • You need technology to replace an existing business process.
    • You need to enrich your customer engagement through automation tools.
    • You need to enhance your customer journey through a new user experience on your website.
    • You need to build a proprietary application to scale your business operations.

    Every business’s digital transformation journey is different. Understand the full journey below.

    Your Digital Transformation Journey

    We’ve identified several stages of digital transformation. See where your company falls along the digital transformation journey.

    LEVEL 1 DIGITAL TRANSFORMATION: Your Customers Journey to You

    LEVEL 1 DIGITAL TRANSFORMATION: Your Customers Journey to You

    As your business grows, so too does your digital footprint. Eventually, you may end up with three different websites forced together to create a disjointed customer experience. This is an exaggeration, but regardless, customers must get what they’re looking for quickly and have a consistent experience with your brand.

    That’s where customer journey mapping and remapping become critical to your business’s digital transformation. You eliminate any roadblocks preventing customers from purchasing your product or service. You also drive leads using inbound lead generation tactics.

    Connect with a digital transformation specialist like Uplancer for help with redesigning your customer journey.

    LEVEL 2 DIGITAL TRANSFORMATION: Engagement Optimizations

    LEVEL 2 DIGITAL TRANSFORMATION: Engagement Optimizations

    Are you doing everything to squeeze that last drop from your conversion funnel? In this digital transformation stage, there are several strategies and tactics for engaging with cold leads and simplifying overall outreach to warm and hot leads.

    Sales team enablement becomes the focus here, and we start thinking about your comprehensive marketing and technology, or MarTech, platforms. These platforms include CRMs, email marketing, and direct mail platforms, among many others. They allow you to scale your sales outreach by increasing the top and middle parts of your sales funnel. If you’re rethinking customer engagements, think digital transformation.

    LEVEL 3 DIGITAL TRANSFORMATION: Business Scalability

    LEVEL 3 DIGITAL TRANSFORMATION: Business Scalability

    If your business performs repetitive tasks or spends too much time on administrative work, digital transformation is your answer! We can help implement out-of-the-box solutions within your organization or build custom applications for more unique business cases. Learn how we accomplished digital transformation for a Fortune 500 Medical Device Company and Mobile Health.

    Business scalability can take several forms. The key is to ensure that your digital transformation focuses on unlocking additional revenue. As part of this growth stage, you must confirm that your organization is built to handle further growth because we’ve seen where this oversight can destroy a brand. Contact us for a free consultation on your digital transformation today.

    LEVEL 4 DIGITAL TRANSFORMATION: Creating a Marketing & Technological Moat

    LEVEL 4 DIGITAL TRANSFORMATION: Creating a Marketing & Technological Moat

    As you deplete the first three stages of digital transformation, you’ll realize this final stage. If you’re unfamiliar with a marketing and technological moat, they separate you from your competitors by excelling at what they can’t. There are several ways to do this: focus on optimizing costs, generating more revenue, or delivering more value. Whatever direction you choose will require marketing and technical expertise.

    For instance, we’ve helped our client develop an algorithm to predict the outcome of different sporting events. It required big data and machine learning to deliver a dynamic algorithm model that optimized itself. This algorithm is an example of a technological moat where we made it difficult for competition to replicate. Alternatively, we can do this on the marketing side. When we exploit your competitor’s weaknesses, we risk awakening them and fighting back. When we think about marketing and lead generation, we carefully consider how we’ll compete against them in a way that hits fast and hard, creating a moat at the beginning and then working diligently to maintain and even grow it even further.

    DIGITAL MARKETING

    Lead Generation, Customer Acquisition, and Education

    From strategy and planning to the rollout, digital marketing is what weaves everything together. Sometimes, digital marketing is the subject of your transformation. Other times, digital marketing must support the initiatives that you are doing. That’s why digital transformation and digital marketing always go hand-in-hand. When we think digital marketing, we think:

    • Lead generation and customer acquisition
    • Paid media advertising
    • Digital vs. traditional channels like search vs. print
    • Trade show strategies
    • Email marketing
      Social marketing

    It feels like there are a million places your customer can be. That’s because there are! Uplancer looks at your customer not just as a buyer of your goods or services, but as a whole human. How do they start their day? Where do they consume news? What are they interested in? We create tailored media plans to get your message in front of the right audience at the right time.

    And remember, digital marketing isn’t just external and customer-focused. It also involves your internal stakeholders by educating, communicating, and ensuring they are ready for your digital transformation. Get digital transformation support today.

    WEB DESIGN AND DEVELOPMENT

    Websites and E-Commerce

    If you’re considering digital transformation for your website, web design and development is your answer. We help strategize, map out, design, develop, and launch your new or updated website.

    Through web design and development, our goal is to design an experience that’s streamlined and easy to use for your customers. Uplancer works with B2C and B2B businesses to create beautiful B2H (business to human) brand experiences. Whether that’s an e-commerce or B2B site, we’ve got you covered! We’re relentless in designing an experience that showcases your brands, connects with your customers, and drives them to take action.

    Connect with our web design and development team to get your free consultation today.

    WEB DESIGN AND DEVELOPMENT

    Websites and E-Commerce

    If you’re considering digital transformation for your website, web design and development is your answer. We help strategize, map out, design, develop, and launch your new or updated website.

    Through web design and development, our goal is to design an experience that’s streamlined and easy to use for your customers. Uplancer works with B2C and B2B businesses to create beautiful B2H (business to human) brand experiences. Whether that’s an e-commerce or B2B site, we’ve got you covered! We’re relentless in designing an experience that showcases your brands, connects with your customers, and drives them to take action.

    Connect with our web design and development team to get your free consultation today.

    APP DEVELOPMENT

    Apps and Software Integrations for Digital Transformation

    App development plays a critical role in digital transformation. It allows you to build your own solution to problematic business processes and integrate out-of-the-box solutions, such as CRMs, ERPs, and any other business technology that can enhance your business operations. Our app development is full service, from strategy and design to development and launch. As app developers, we are keen on custom application development and integration, helping you with your digital transformation efforts.

    EDGE TECH

    AI, ML, AR, VR, and More

    Edge Tech is a long-term play that will take your brand and business to the next level. You’ll excel at technological proficiencies, such as artificial intelligence, machine learning, augmented and virtual reality, and the Internet of Things, among others. Edge tech leverages these advanced technologies to increase your technical chops.

    Whether you’re a small business offering edge tech as a core service or a mature company looking for differentiators in your industry, edge tech for digital transformation is your answer. Before you begin, connect with a digital transformation expert like Uplancer to explore and confirm a viable path for you.

    EDGE TECH

    AI, ML, AR, VR, and More

    Edge Tech is a long-term play that will take your brand and business to the next level. You’ll excel at technological proficiencies, such as artificial intelligence, machine learning, augmented and virtual reality, and the Internet of Things, among others. Edge tech leverages these advanced technologies to increase your technical chops.

    Whether you’re a small business offering edge tech as a core service or a mature company looking for differentiators in your industry, edge tech for digital transformation is your answer. Before you begin, connect with a digital transformation expert like Uplancer to explore and confirm a viable path for you.

    COMMON SENSE

    Digital Transformation

    Ready to get started? We are! Get your free digital transformation consultation today and start the path to meeting your customer’s expectations.

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