Digital Transformation

Are you doing everything you can to squeeze that last drop of your conversion funnel? In this digital transformation stage, you may have expended all your hot and warm leads and are wondering what to do with the cold ones. There are several strategies and tactics for engaging with cold leads and simplifying overall outreach to warm and hot leads.

Sales team enablement becomes a focus here, and we start thinking about your comprehensive marketing and technology, or MarTech, platform. These platforms include CRMs, email marketing, and direct mail platforms, among many others. They allow you to scale your sales outreach by increasing the top and middle parts of your sales funnel. If you’re rethinking customer engagements, think digital transformation.

As you deplete the first three stages of digital transformation, you’ll realize this final stage. If you’re unfamiliar with a marketing and technological moat, they separate you from your competitors by excelling at what they can’t. There are several ways to do this: focus on optimizing costs, generating more revenue, or delivering more value. Whatever direction you choose will require marketing and technical expertise.

For instance, we’ve helped our client develop an algorithm to predict the outcome of different sporting events. It required big data and machine learning to deliver a dynamic algorithm model that optimized itself. This algorithm is an example of a technological moat where we made it difficult for competition to replicate. Alternatively, we can do this on the marketing side. When we exploit your competitor’s weaknesses, we risk awakening them and fighting back. When we think about marketing and lead generation, we carefully consider how we’ll compete against them in a way that hits fast and hard, creating a moat at the beginning and then working diligently to maintain and even grow it even further.