Our Approach to
Web Design and Digital Marketing
At the core of our approach are two guiding principles: common sense and our crawl, walk, and run (CWR) methodology. CWR is a phased framework we apply across all our services, including web design and development, and digital marketing. It enables us to invest the right amount of strategy, time, and resources to build and sustain momentum. While we can engage at any point along the digital continuum, we strongly believe in “testing our way up”—achieving real results first, then building on that foundation to drive even greater outcomes
Web Design and Digital Marketing Always Starts with the Crawl Phase
Every service we offer contains a Crawl phase – think of it as getting your feet wet with purpose. Whether we’re targeting customers in Columbus, Ohio, Chicago, Illinois, or New York, New York, we need to know if it’s economically viable before going all-in. Our Crawl phase is rooted in data, strategy, and smart execution, helping us lead with our strongest foot forward. From the very first action, we track performance closely and fine-tune as needed to stay aligned with your goals and maximize results.
Transitioning into the Walk Phase
By the end of the Crawl phase, we’ll have the insights needed to confidently step into the Walk phase—where we dial up the intensity. At this stage, we double down on what’s working, eliminate what’s not, and provide complete transparency every step of the way. Our goal is to align our efforts directly with your return on investment, taking a focused, strategic approach to what we call “Return on Marketing Spend”.
While most digital marketing agencies stop at metrics like clicks or impressions and call it a win, Uplancer goes further. We measure success by how our strategy and execution impact your bottom-line profit. It’s a level of accountability many agencies avoid, but we embrace it. That’s the difference when you partner with Uplancer.
Run Phase: The Sky's the Limit for Web Design and Digital Marketing
The Run phase is where strategy meets momentum. By this stage, we’ve crafted a proven, results-driven approach tailored to your needs, and now, it’s time to scale with precision. With bottom-line success already demonstrated, we partner with our clients to accelerate growth and unlock new opportunities through high-impact web design and digital marketing.

Web Design and Web Development that Wows Columbus
Web design and development are mission-critical services every startup or established business in Columbus must get right. Your website is the digital face of your brand—the first impression for potential customers and a key touchpoint for existing ones. That’s why it’s essential to design and develop your site with intention, strategy, and performance in mind. At Uplancer, we deliver high-impact web design and development solutions tailored for success. Here’s how we help Columbus businesses stand out online:
Web Design
Web Design
Web Development
Web Development
We are tech-agnostic, so you’re never boxed in. Whether you’re in Columbus, Ohio or beyond, we tailor solutions to fit your specific needs, from custom code to popular content management systems like WebFlow, WordPress, and Wix. We also specialize in e-commerce platforms such as Shopify and BigCommerce. In other words, we can enhance, rebuild, or manage an existing website.
Website Analytics
Website Analytics
CRM Integration
CRM Integration
Search Engine Optimization
Search Engine Optimization
Not strictly a digital marketing device, SEO is crucial for the success of any website. We base all our decision points on data and strategic planning. We can’t win every keyword, but we know we can build a strong collection of other keywords that make a company competitive.
Running into indexing issues? We can help through an SEO audit! Contact us for details!
Copywriting
Copywriting
Not every company has the resources to provide copywriting during web design and development, and digital marketing. We get that and have our own on-staff copywriting team centered around Columbus, Ohio to tackle content, big and small. Our aim is to be strategic and targeted with content, carving out a niche for your own business. Get your content done the right way with Uplancer.
Web Design Maintenance
Web Design Maintenance
Website Hosting
Website Hosting
Whether you’re in Columbus, Ohio or New York, New York, you don’t just leave your website hosting provider unattended. There are backups, security protocols, and updates that need managed, and may impact your website’s usability. Let Uplancer manage your website hosting today.
Web Design Audit
Web Design Audit
Managed Web Design
Managed Web Design
Digital Marketing
That’s Super Charged
We’re relentless when it comes to getting your digital marketing right the first time. Backed by a dedicated team of experienced traditional and digital marketers, we deliver everything you need to build a strong online presence and drive meaningful customer action. From strategy to execution, we cover it all. Here’s a snapshot of the digital marketing services we offer:
Columbus, Ohio
Is Our Home
Common Sense
Starts with Columbus
As a web design and digital marketing agency, we always take the common sense approach to problem-solving. That means we avoid the complicated and focus on delivering the simplest, most effective solution. We know simplest and most effective don’t always go hand-in-hand when describing a solution. However, they definitely do with our digital common sense approach.
See our common sense approach in action through our work case studies here.

Digital Common Sense
Web Design and Digital Marketing for Columbus, Ohio

Address:
1560 Fishinger Road, STE 130C
Columbus, Ohio 43221
Phone:
Hours:
8:00 AM – 6:00 PM, Monday – Friday
We do everything digital marketing, web design, web development, app development, and cloud services. Each service is unique and shares one thing in common: our digital common sense approach.
Common sense tells us to take advantage of the resources that Columbus, OH has to offer. In fact, our sweet spot is to partner with small to medium-sized businesses, which we know Columbus is ripe with them. Additionally, we find that Columbus is special for other reasons:
- The housing market is booming and has never declined in population – more people, more problems to solve.
- It is centrally located within 10 hours of 80% of the US population – Columbus is an easy phone call away.
- Businesses and talent are relocating to Columbus – more B2B and B2C opportunities.
- More than 100 languages are spoken within the region – diversity in business problems.
These reasons are a recipe for success and growth, which we’ve experienced in the past years; year over year, the demand for our web design and development, and digital marketing has increased in Columbus! In fact, you’ll find industries, such as automotive, healthcare, and real estate, in need of some major updates. It’s a hotspot for business growth and is why we’re here to stay!
Why Columbus Locals Choose Us for Web Design and Digital Marketing
No matter what we do, you are always our top priority! Need some proof? Learn how we helped OSU here!
A Local and Dedicated Team from Columbus
Data-Driven Decision Making
A Sophisticated & Elegant Approach to Prove Results
You’ll Just Like Working With Our Web Design and Digital Marketing Team 🙂
Testimonials for Website Design and Digital Marketing
The Heart of
Uplancer Agency
We love Columbus and is why we’re headquartered here. Yet, we wouldn’t be where we are today without some of their resources. You’ll find us at the different events happening across the city, sharing our learnings through our Columbus blog. Check out some of the memberships that we’re a part of below:
Columbus Chamber of Commerce
As members of the Columbus chamber, we’ve participated as speakers at a supply chain conference and as active members. There’s a strong backing from Columbus, Ohio that has helped us navigate the complexities throughout the Columbus Region as a small business.
Tri-Village Chamber Partnership
OMSDC / NMSDC
We are proud and certified as a minority business enterprise (MBE) in Ohio. Being an MBE that qualified for an NMSDC Lowe’s grant, we have overcome some of the unique challenges only faced by an MBE with their support.
Small Business
Uplancer qualifies as a small business, so when work with us, you’ll literally work with us! Our partners get down and dirty with every web design and digital marketing project. That’s probably why our clients in Columbus and elsewhere love working with us.