Our Approach to
Web Design and Digital Marketing
Everything we do is grounded in common sense and follows our crawl, walk, and run (CWR) methodology. While most digital marketing agencies stop at metrics like clicks or impressions and call it a win, common sense tells us to go further! We measure marketing effectiveness by how our strategy and execution impact your bottom-line profit. It’s a level of accountability many agencies avoid, but we embrace. Ask around if you don’t believe us!
Our second principle, CWR, is a phased framework for all our services, including web design and development, and digital marketing. It enables us to invest the right amount of strategy, time, and resources to build and sustain momentum. While we can engage at any point along the digital continuum, we strongly believe in “testing our way up” by achieving real results first, then building on that foundation to drive even greater outcomes.
It Always Starts with the Crawl Phase
Think of the Crawl phase as getting your feet wet with purpose. Whether we’re targeting customers in Columbus, Chicago, or New York, we need to know if it’s economically viable before going all-in. Our Crawl phase is rooted in data, strategy, and smart execution, helping us lead with our strongest foot forward. From the very first action, we track performance closely and fine-tune as needed to stay aligned with your goals and maximize results.
Transitioning into the Walk Phase
By the end of the Crawl phase, we’ll have the insights needed to confidently step into the Walk phase, where we dial up the intensity. At this stage, we double down on what’s working, eliminate what’s not, and provide complete transparency every step of the way. Our goal is to align our efforts directly with your return on investment, taking a focused, strategic approach to what we call “Return on Marketing Spend”.
The Sky's the Limit for the Run Phase
The Run phase is where strategy meets momentum. By this stage, we’ve crafted a proven, results-driven approach tailored to your needs, and now, it’s time to scale with precision. With bottom-line success already demonstrated, we layer on more marketing tactics to accelerate growth and unlock new opportunities for our client partners.
Web Design and Web Development that Wows Columbus!
Web design and development are mission-critical services every startup and established business in Columbus must get right. Your website is the digital face of your brand, often the first impression for prospects and a key touchpoint for existing ones. That’s why it’s essential to design and develop your site with intention, strategy, and performance in mind. At Uplancer, we deliver high-impact web design and development solutions tailored for success. Here are all the services we can help Columbus businesses stand out:
Web Design
Web Design
Web Development
Web Development
We are tech-agnostic, so you’re never boxed in. Whether you’re in Columbus, Ohio or beyond, we tailor solutions to fit your specific needs, from custom code to popular content management systems like WebFlow, WordPress, and Wix. We also specialize in e-commerce platforms such as Shopify and BigCommerce. In other words, we can enhance, rebuild, or manage an existing website.
Website Analytics
Website Analytics
CRM Integration
CRM Integration
Search Engine Optimization
Search Engine Optimization
Not strictly a digital marketing device, SEO is crucial for the success of any website. We base all our decision points on data and strategic planning. We can’t win every keyword, but we know we can build a strong collection of other keywords that make a company competitive.
Running into indexing issues? We can help through an SEO audit! Contact us for details!
Answer Engine Optimization
Answer Engine Optimization
Trying to rank on answer engines, such as ChatGPT, Gemini, and Claude? We’ve got the AEO blueprint to do so and can map out all the local and national opportunities to get you listed. Just remember that you can’t skip SEO fundamentals when working on AEO.
Copywriting
Copywriting
Not every company has the resources to provide copywriting during web design and development, and digital marketing. We get that and have our own on-staff copywriting team centered around Columbus, Ohio to tackle content, big and small. Our aim is to be strategic and targeted with content, carving out a niche for your own business. Get your content done the right way with Uplancer.
Web Design Maintenance
Web Design Maintenance
Website Hosting
Website Hosting
Whether you’re in Columbus, Ohio or New York, New York, you don’t just leave your website hosting provider unattended. There are backups, security protocols, and updates that need managed, and may impact your website’s usability. Let Uplancer manage your website hosting today.
Web Design Audit
Web Design Audit
Managed Web Design
Managed Web Design
Digital Marketing
That’s Super Charged
We’re relentless about getting your marketing right. Backed by a team of traditional and digital marketers, we’ll do everything to build a strong online presence and drive meaningful customer action. From strategy to execution, we cover it all. Here’s a snapshot of our digital marketing services:
We Are Rooted in Columbus
Before Uplancer Agency was known for web design and digital marketing, we were certain we wanted to make Columbus our headquarters. That’s because our founding partners have direct ties with the city. Huy Nguyen is a true Ohioan, attending Ohio schools since Kindergarten, and later receiving his undergraduate and MBA degrees from The Ohio State University. During his time at grad school, he met Uplancer Agency’s second founder, Abhishek Chakrabarti.
Together with Dave Schramm, who’s a resident and a fan of the team up north (boo), they formed Uplancer Agency. Our full-service digital marketing agency empowers businesses to tackle custom web design and digital marketing projects from Columbus, Ohio.
We Love Columbus, Ohio
Uplancer Agency Columbus
Address: 1560 Fishinger Road, STE 130C, Columbus, Ohio 43221
Phone: 614-980-0015
Email: contact@uplancer.agency
Hours: 8:00 AM – 6:00 PM, Monday – Friday
Common sense tells us that Columbus, Ohio, is perfect for our marketing agency and is ripe with small and medium-sized businesses with which we’ve found a lot of success. Additionally, Columbus is especially important because:
- The housing market is booming and has never declined in population – more people mean more problems to solve.
- It’s centrally located within 10 hours of 80% of the US population – Columbus is an easy drive and phone call away.
- Businesses and talent are relocating to Columbus – more B2B and B2C opportunities.
- More than 100 languages are spoken here – diversity in business problems.
This recipe for success and growth is why the demand for our web design and development, and digital marketing has increased in Columbus over the years! It matches why industries, such as automotive, healthcare, and real estate, are in need of some major updates. Columbus is a hotspot for business growth, which is why we’re here to stay!
Why Columbus Locals Choose Us for Web Design and Digital Marketing
No matter what we do, you are always our top priority! Need some proof? Learn how we helped OSU here!
A Local and Dedicated Team from Columbus
Data-Driven Decision Making
We take the guesswork out of web design & digital marketing. We let the data speak for itself and tell the story.
A Sophisticated & Elegant Approach to Prove Results
You’ll Just Like Working With Our Web Design and Digital Marketing Team 🙂
Don’t take it from us, check out what our clients from Columbus, Ohio have to say below.
Web Design and Digital Marketing Testimonials
The Heart of
Uplancer Agency
We love Columbus and is why we’re headquartered here. Yet, we wouldn’t be where we are today without some of their resources. You’ll find us at the different events happening across the city, sharing our learnings through our Columbus blog. Check out some of the memberships that we’re a part of below:
Columbus Chamber of Commerce
As members of the Columbus chamber, we’ve participated as speakers at a supply chain conference and as active members. There’s a strong backing from Columbus, Ohio that has helped us navigate the complexities throughout the Columbus Region as a small business.
Tri-Village Chamber Partnership
As part of an even more local chapter, we support this chamber. It’s a chamber that combines these three parts of Columbus: Upper Arlington, Grandview Heights, and Marble Cliff. The Tri-Village Chamber Partnership is very local to Columbus, Ohio and has provided Uplancer Agency local support.
OMSDC / NMSDC
We are proud and certified as a minority business enterprise (MBE) in Ohio. Being an MBE that qualified for an NMSDC Lowe’s grant, we have overcome some of the unique challenges only faced by an MBE with their support.
Small Business
Uplancer qualifies as a small business, so when work with us, you’ll literally work with us! Our partners get down and dirty with every web design and digital marketing project. That’s probably why our clients in Columbus and elsewhere love working with us.