You’ll hear us using it over and over again, “digital common sense!” But what does it truly mean? We define digital common sense as the opposite of complicated. From top to bottom, we’re passionate about keeping things simple. It’s easy to make everything violent and complicated when solving problems. It’s not easy to make it simple. After all, simplicity is the ultimate sophistication and we’re big believers of that.

At its core, digital common sense is broken down into four pillars: TGBBW (see below), results driven, root cause analysis, and continuous improvement.

Digital Common Sense Starts with, There’s Gotta be a Better Way!

If you’ve ever wondered or are currently wondering, “there’s gotta be a better way “(TGBBW), then wonder no more. TGBBW is the crux and the first pillar of common sense. It’s also when we come into the picture.

We challenge every common sense solution with the TGBBW test. If there’s a better way, then we’ll find it and deliver it to you. Whether that’s through a website, an app, or digital marketing, common sense solutions are easy to manage, simple to understand, and future proof.

Digital Common Sense is Results Driven

When approaching any problem, we’re hyper focused on delivering the most common sense solution. But how do we quantify common sense?

By measuring and benchmarking results, we can actually quantify common sense for every solution that we develop. Depending on your organizational goals, the driving force behind your solution might be costs and/or revenue focused. We pair this focus with industry best practices, our own experiences, and data analytics to help select and deliver the most common sense solution. 

Digital Common Sense is Root Cause

You know your stuff and how to fix the same problems, every time they happen. As a result, your fix might be temporary and likely the easiest and most cost-effective one. However, why does it keep happening?

Common sense states that we need to address the root cause and not the surface issue. This third pillar guides us to dive deep into your problem. With a fresh perspective, we ask the right questions to not only know your problem inside and out, but also to identify other important details around it. In doing so, we’re able to fully flush the root problem and develop a solution customized for your organization.

Digital Common Sense is Continuous Improvement

Internally for us, common sense has become synonymous for continuous improvement. The fact is, a solution that’s perfect now may not be later. There’s no such thing as forever, so if you’re looking for a permanent solution, your solution needs to be well maintained. We’ve recognized this as our final pillar. 

Typically, we break down projects into an initial and ongoing phase. In the initial phase, the bulk of a project’s resources is used to stand up a common sense solution, such as an app or website. Once stood up, there’s a continuous improvement, or an ongoing phase that helps reshape your initial solution to match the needs of your evolving organization. This continuous stage is an intimate process and requires a deep collaboration with partners to properly design and maintain a lasting solution.

The Bottom Line

Common sense isn’t as easy as it sounds. It requires a lot of thought, attention, and planning. It is constantly scrutinized, benchmarked, analyzed, and improved. You’ll notice that digital common sense is cost-effective, is quick, and gets it right the first time. It’s sometimes a 10-minute phone call that immediately solves your problem and gets you your, I should have thought of that moment! If you’re facing a problem that needs a common sense approach, reach out to our team for a quick and free consultation!

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