You’ll hear us saying “digital common sense” over and over again. So what does it truly mean? We define it as keeping things simple and avoiding the complicated. It’s true genius to simplify and difficult to achieve. After all, simplicity is the ultimate sophistication, and we’re big believers in that!
Digital common sense consists of four pillars: TGBBW (see below), results-driven, root cause analysis, and continuous improvement. Let’s explore the core of Uplancer Agency.
Digital Common Sense Starts with: “There’s Got to Be a Better Way!”
If you’ve ever wondered or are currently wondering, “there’s gotta be a better way “(TGBBW) for your app, website, marketing, cloud, or another digital problem, then wonder no more! TGBBW is the first pillar of common sense and something we’ve heard clients mention to us over and over again.
Therefore, we challenge every common-sense solution with the TGBBW test. If there’s a better way, then we’ll find it and deliver it to you. Our common sense solutions are easy to manage, simple to understand, and future-proof.
Digital Common Sense is Results-Driven
When approaching any problem, we’re hyper-focused on delivering the most common-sense solution. But how do we quantify common sense?
By measuring and benchmarking results, we can actually quantify common sense for every solution. Depending on your organizational goals, the driving force behind your solution might be cost and/or revenue. We pair this focus with industry best practices, our own experiences, and data analytics to help select and deliver the most common-sense solution.
Digital Common Sense is Root Cause Analysis
Common sense dictates that we address the root cause, not just the surface issue. This third pillar guides us to dive deep into your problem. With our fresh perspective, we’re able to ask the right questions not only to understand your problem inside and out but also to identify the not-so-obvious details around it. In doing so, we’re able to fully flush out the root problem and develop a solution tailored to your organization.
Digital Common Sense is Continuous Improvement
Internally, common sense has become synonymous with continuous improvement. The fact is, a marketing, website, or app solution that’s perfect today will not be perfect later. There’s no permanent solution, and each solution needs to be maintained. We’ve recognized this as our final pillar.
Typically, we break down projects into an initial and ongoing phase. In the initial phase, the bulk of the project’s resources are used to set up a common sense solution. Once it’s stood up, the ongoing phase is designed to scale your solution as your organization evolves. This continuous stage is an intimate process and requires a deep collaboration with partners to design and maintain lasting solutions.
The Bottom Line / TLDR
Common sense isn’t as easy as it sounds. It requires a lot of thought, attention, and planning. It is constantly scrutinized, benchmarked, analyzed for root cause, and improved. For us, it’s sometimes a long-term engagement or a 10-minute phone call that immediately solves your problem. Either way, it gets you your, I should have thought of that moment!
If you’re facing a problem that needs our common sense approach, reach out to our team today for a quick and free consultation!
