Access Ohio’s Digital Transformation: A Seamless Rebranding Journey
Read about Uplancer Agency’s method to helping Access Ohio rebrand their corporation, streamline patient forms, and launch a user-friendly website.
The Background
Healthcare networks can be vast and multifaceted, with mental health services being no exception. Neethi Johnson, an Access Ohio executive, had recently completed a rebranding initiative, encapsulated in a commemorative piece that celebrated their 15 years of excellence. Coincidentally, Access Ohio was the parent company of dozens of healthcare locations across the Midwest. They wanted their new website to embody this initiative. They turned to Uplancer Agency for help.
The Challenge: Rebuilding a Website That’s Easy to Manage
Access Ohio faced several significant challenges:
- Limited Branding Resources: The only creative direction available was the newly designed commemorative piece. Transforming it into a fully functional, multi-page website posed a creative challenge.
- Faster Patient Service: Access Ohio wanted to streamline patient communication and provide quicker responses to inquiries.
- Content Management Constraints: Access Ohio’s team would be responsible for managing the website post-launch. Therefore, the site needed to be built on a platform that was easy to update without extensive technical knowledge.
- Fifteen Clinics, One Parent Company: Access Ohio’s brand stood for providing access to those in need, and each of the 15 locations exemplified this mission. Any proposed solution had to unify these locations under a cohesive digital front while emphasizing Access Ohio as the foundation of their identity.
- Patient Referral System: Healthcare still relies heavily on faxes for transmitting sensitive information. Maintaining HIPAA compliance while managing patient data was essential, as handling Protected Health Information (PHI) is a significant responsibility.
The Solution: An Uplancer Healthcare Website
After an extensive discovery phase and through multiple website iterations, Uplancer delivered a comprehensive solution that addressed each of Access Ohio’s challenges:
- Digitization of the Brand: Uplancer extended the existing creative direction from the commemorative piece into the website. This included incorporating assets, copy, tone, and visual elements. Additionally, the logo was reworked to be web-friendly and adaptable for digital use.
- Chatbot Integration: To enhance customer service, Uplancer implemented a chatbot on the Access Ohio website. This provided an additional layer of support, enabling customers to ask questions, access high-level information, and leave contact details for follow-ups. The best part was Access Ohio could do all of this without hiring another person.
- Content Management System (CMS): Uplancer utilized Elementor, a user-friendly WordPress page builder for the entire website. This allowed Access Ohio’s marketing team to manage and update the site without needing technical support. Their website was cloud-hosted, which further simplified hosting management and ensured reliability.
- A Unified Digital Presence: Uplancer developed a site architecture that featured an interactive map powered by the Google Maps API. This allowed Access Ohio to highlight all 15 locations under the main Access Ohio brand while providing users an intuitive way to locate their clinics and hospitals.
- Secure and Compliant Forms: By executing a Business Associate Agreement (BAA) with a HIPAA-compliant form provider, Uplancer eliminated the need for faxes or phone calls. This shift allowed Access Ohio to collect sensitive patient information securely and efficiently online.
The Result
Our approach not only addressed Access Ohio’s immediate challenges but also set them up for long-term success. By unifying their digital front, streamlining patient communication, and empowering their team with an intuitive CMS, Access Ohio could now focus on what they do best: helping those in need of healthcare access. With the new website and 15 years of excellence under their belt, Access Ohio is well-positioned to make a positive impact in the mental health space for years to come.
Impact Recap:
- Improved Brand Communication: The new site effectively conveyed Access Ohio’s mission and history, strengthening their digital presence.
- Faster Patient Support: The chatbot provided instant responses to common queries, enhancing customer satisfaction.
- Operational Efficiency: With a HIPAA-compliant form provider handling sensitive data, Access Ohio mitigated the risks associated with PHI management and could onboard patients online.
- Enhanced User Experience: Patients could now interact with the brand seamlessly and request appointments without the hassle of faxing or calling the front desk.
- Empowered Content Management: The use of Elementor enabled the marketing team to make updates and manage content with ease, reducing reliance on technical support.
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