East Ohio Regional Hospital Web Design and Development
Learn more about Uplancer’s common-sense approach to rebranding a regional hospital that’s not too far from Columbus, Ohio.
The Background
East Ohio Regional Hospital (EORH) was founded in 1906 by local physician Dr. R.H. Wilson. In its humble beginnings, it had only five physicians and 30 beds. Today, the healthcare facility in downtown Martins Ferry, Ohio boasts 140 beds. It has expanded its services gradually over the years and integrated new state-of-the-art facilities. Continuing to provide exceptional, compassionate healthcare, EORH serves families in the community and beyond.
After closing their doors, East Ohio was reopening them to the public and needed a complete website build. And so, John Johnson, Chief Executive Officer, turned to Uplancer to relaunch the hospital’s website at eohospital.com to help restore client convenience and save precious time.
The Challenge: Rebuilding a Website That’s Easy to Manage
- Lots of moving parts: Patients have always been at the forefront of everything that EORH does. To keep up with their patient needs, EORH required a marketing website that would not only integrate with a number of patient services, such as electronic medical records and customer relation management systems, but also work without interruptions.
- Marketing challenge: East Ohio’s marketing team needed a solution that offered ease of use when updating the marketing site. This solution needed to allow enough flexibility to make such updates while maintaining a consistent brand across all pages.
- Growing IT needs: IT had their hands full; among other things, they were busy setting up technologies around patient care, such as personal health information access, electronic medical records, and network security. Any proposed solution would have to navigate around their busy workload.
The Solution: An Uplancer Hospital Website
- One Moving Part: By taking the time to fully understand all of the requirements beforehand, Uplancer was able to build a website that could easily integrate with both patient and hospital services. Through Uplancer’s web development team, EORH could turn those service connections on whenever they were ready to use them.
- Marketing friendly: Uplancer chose Contentful as EORH’s content management system. In doing so, convenience became the focus for the marketing team; updates to content and images were done seamlessly within the design safeguards specified by the East Ohio team.
- No servers: Uplancer moved everything to the cloud. This included getting rid of their previous servers and cutting the previous bill by approximately 99%. With the cloud managing the servers, East Ohio’s IT team did not have to use any servers or spend resources to maintain their website. In fact, the only cost for the website was and still is the hosting cost!
The Result
With Uplancer’s web development expertise and insights, East Ohio Regional Hospital now serves its patients with ease and comfort. Best of all, EORH managed to save itself valuable time and major operating costs around their website system.
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