1. Fully Native App Development
A native app is built separately for each operating system (OS) using its official development tools and languages. For reference:
- Native iOS Apps: Developed using Swift or Objective-C with Apple’s Xcode.
- Native Android Apps: Developed using Kotlin or Java with Android Studio.
Advantages of Native Development
Take a look at the benefits of native app development:
- Better Performance: Optimized for each OS, native app development results in faster execution and smoother animations.
- Deeper System Integration: You gain access to platform-specific features and APIs without limitations. As a result, you won’t be fighting with workarounds and as many edge cases.
- Consistent UI/UX: Native development matches the OS’s design language and user expectations. You don’t run into design limitations like you would with cross-platform app development.
When to Choose Native App Development
A fully native app is the best option when:
- Deep OS Integration is Required: Apps that rely on system-level features, such as advanced gestures, biometrics, or background services, perform better natively.
- Device-Specific Features are Crucial: If the app uses features that exist only on a particular OS or have different implementations across platforms, a native approach ensures the best performance.
- High Performance is a Priority: Apps that require heavy computation, complex animations, or real-time processing (e.g., gaming, video editing, or AR/VR apps) benefit from native development.
- Single-Platform Focus: If the app is needed for just one platform, developing natively ensures optimal efficiency and a seamless user experience without the extra costs associated when offering on a second or third platform.

2. Cross-Platform App Development
Cross-platform development enables developers to build an app that works across multiple platforms using a single codebase. Various frameworks and tools make this possible, including React Native, Flutter, and embedded web apps.
Advantages of Cross-Platform Development
- Faster Development & Testing: One codebase means less work compared to building separate apps for each platform.
- UI and Functionality Consistency: Ensures a uniform look and feel across different devices.
- Cost-Effective Maintenance: Reduces long-term maintenance efforts since updates and bug fixes apply to all platforms at once.
- Fallback to Native Code: Hybrid approaches allow adding native components as needed for specific platform integrations.
When to Choose Cross-Platform App Development
A cross-platform approach is suitable when:
- Your App Features Are Mostly Shared Across Platforms: If your app doesn’t require deep OS integration and the functionality remains consistent across platforms, a shared codebase simplifies development. For instance, depending on the app requirements, a calendar feature can be shared via cross-platform code.
- Multi-Platform Deployment is Needed: If your goal is to release the app on iOS, Android, web, and desktop simultaneously, a cross-platform solution speeds up the process and reduces development costs.
Popular Cross-Platform Development Methods
Let’s review some popular cross-platform development methods below:
React Native
- Uses JavaScript to develop mobile applications.
- Renders native UI components, ensuring a look and feel similar to native apps.
- The same codebase is compiled into native code per platform.
- Because of its popularity and release date, React Native has rich support for its code-base.
Flutter
- If you aren’t familiar with Flutter, read about why you should consider it here.
- Developed by Google, Flutter uses Dart as its programming language.
- Provides a cross-platform UI rendering engine for pixel-perfect UI consistency.
- Works well for apps requiring a uniform interface across devices (e.g. Google Earth).
- Integrations with OS-specific services like in-app purchases require extra effort, particularly on iOS.
Embedded Web Apps
- Ideal if most of the app’s features can run in a browser.
- Start as a Single Page Application (SPA) and package it as a mobile/desktop app.
- Uses WebView to display the web app inside a native wrapper.
- Frameworks like Ionic/Capacitor and Tauri help in packaging the web app efficiently.
- A mature ecosystem ensures faster development compared to other cross-platform methods.
Conclusion: Which Approach is Right for You?
The choice between native and cross-platform development depends on your app’s unique requirements:
- If performance, deep OS integration, or a single-platform focus is essential, go native. Note, native apps are the choice for mature companies looking to offer the best experience for their end-users.
- If speed, multi-platform deployment, and cost-effectiveness matter more, a cross-platform approach is the way to go. Cross-platform development is a good compromise and great starting point for most apps. Unsure of which cross-platform method to use? We can help!
Understanding these trade-offs will help you make an informed decision and build a high-quality app that meets user expectations. Connect with Uplancer for your free consultation on the best approach for your app.