Before any web design and development project, we’ll examine your business objectives, customer expectations, and competitive landscape. From there, we determine the best way to carve out a space for your brand and website.

We find that a thorough web strategy includes the initial user experience, along with the primary pages and overarching content areas of your website. All are critical for building an engaging and effective website experience.

From our web strategy discussions, we’ll understand two essential details about your web design needs: your branding guidelines and how much design your site will actually need. Your web design must truly represent your brand and work for your customers. We make sure of this by iterating on the design until it is exactly what you and your customers need.

Creativity is difficult to maintain. Keeping it targeted is even more challenging. Our copywriting team is industry-agnostic, has a solid marketing foundation, and can master any voice and tone. So we’ll lean into your subject matter expertise and write engaging copy that resonates with your customers. As a result, you get content done the right way.

Putting the website together is where all the magic happens. It’s always custom for us and comes in a mix of code and different configurations. For the marketing teams who want to manage their site, we use content management systems like WordPress. If you’re after a more custom build, we can do that too!

Web development also focuses on integrations. These are the things you may need like tags, tracking, cookie management, and custom plugins and code on your site.

Website analytics, like Google Analytics, help you understand your buyer personas, identify high-converting content and events on your site, and map out the most common customer journey. Integrating website analytics empowers you to make data-driven decisions that keep your business moving forward, and justify marketing spend.

At one point, you’ll need help untangling all of the intricacies around your customers: where are they along your sales pipeline, what’s their preferred contact method, and is the person I’m talking to the right decision-maker? A CRM will help map all that out and automate any tedious outreach and data enrichment. It also centralizes everything for easier data management.

Our goal is to get you noticed online. Search engine optimization (SEO) is one way we accomplish this. SEO requires strategy, planning, and execution for it to work effectively. As part of that strategy, your SEO must be targeted, and your content must be consistently revisited and optimized so your site can appear for relevant searches and rank higher in the SERPs. Facing indexing issues? We can help!

Occasionally, you’ll have ad hoc requests for your website. That could be from updating the layout and adding a new blog article to implementing new forms of paid media and creating new web pages. With web design maintenance in place, your web designer can handle all of those. As a result, you can scale your website with your business without any pauses.

Your domain is the source and lifeblood of your digital brand. It must be managed and protected to provide a consistent website experience for your customers. Through our website hosting services, we’ll ensure that your domain records are linked with your services and website. We’ll also patch your CMS instance and cloud services, and manage backups, security, plugins, and the scalability of your site. Unsure of how to select a hosting provider? Choose the better hosting provider, Uplancer!

It’s not always apparent, but there are standard practices that your web design team should follow to prevent your website and digital brand from giving a bad impression. Are there backups in place and working? Can customers access your website without running into any network or rendering problems? A web design audit will help uncover these and other points to consider.

The services detailed – web design, web development, copywriting, website hosting, website domain, and website analytics – are included in Uplancer’s fully managed web design service. You’ll find our same offer on AWS Marketplace as an official vendor. As your digital marketer and web design expert, we’ll manage everything website-related to simplify your website needs. Get started today with Uplancer as your managed web design partner.

Have you ever used PageSpeed or Lighthouse to test your website? If you’re concerned about those reports, we’re here to help! We can help optimize your accessibility, SEO, and best practices scores from those reports to ensure a better SERP experience. Connect today to get your website optimized.