Launching a website is one thing. Ensuring it stays up, secure, and fully functional is another. Whether you choose Uplancer or another hosting provider, the selection process is the same: your provider must not only meet your business needs (which can change at any time) but also maintain digital continuity. With SEO and AEO dominating the digital landscape (both of which should be top priorities for your business), website hosting is even more important than ever.
When choosing a business-friendly hosting provider, make sure they cross off the checklist below.
Your Checklist for Selecting a Reliable Hosting Provider
1. Website Hosting That’s Fast and Scales with Your Traffic
Your hosting must be fast and scalable. Given how frequently search and answer engines have updated their algorithms in 2025, you should not let hosting performance drop your rankings! Additionally, whether you’re running ads or experiencing seasonal traffic surges, your hosting should adapt in real-time to prevent slow load times or crashes. A good hosting provider will coordinate with your digital marketing team to manage traffic spikes.
2. Automated Backups for When You Actually Need Them
Mistakes happen. Cyberattacks, server crashes, or plugin updates can break your site. Without periodic backups (typically daily), you risk permanent data loss and costly recovery efforts. With the right hosting provider, they can help restore your website within minutes. They’ll also monitor your server to catch critical issues before they occur. So, don’t learn the hard way without backups and get a provider who’s actively managing your backups today!
3. Leverage a Staging Environment for Safer Updates
A staging environment replicates your live site, where you can test updates before they go public. In general, simpler websites don’t need a staging environment. For more complex sites, staging is a must and ensures three things:
- Your customers never see unfinished website designs or glitches, keeping your brand image intact.
- If your website crashes in staging due to an update, you can fix it and repeat the same steps in production.
- With proper care and planning, you can easily move changes from staging to production without customers noticing.
4. Load Balancer for Maximum Uptime
For businesses running advertising, every second counts. A load balancer splits traffic across different servers and ensures your website remains accessible even when one server fails. For sites with heavy traffic, load balancers are essential for SEO and AEO. We recommend AWS for its built-in redundancy and pay-as-you-go pricing.
5. DNS Management for a Seamless Integration Experience
Your website hosting must allow custom DNS configurations to support email setup, domain management, CDN integration, and certain analytics tracking. This is a no-brainer and should be the standard for all hosting providers. Unfortunately, not all hosting solutions are created equal, and with DNS limitations, you must look elsewhere to build anything beyond a simple website.
6. CDN Capabilities for Faster Load Times
A Content Delivery Network (CDN) dramatically improves website speed by caching content closer to your customers’ locations. Without a CDN setup, you risk slower page speeds, leading to higher bounce rates and lower search rankings for SEO. CDNs are the standard for modern website hosting and a must-have for any business website or hosting provider. CDNs typically cost extra, so check their pricing for details.
Need a Better Website Hosting Provider?
We can work with hosting providers, including Flywheel, Bluehost, WP Engine, GoDaddy, and AWS. While all have their strengths, AWS offers the most flexibility and scalability for businesses looking beyond a basic website. For example:
- Flywheel limits developer access, which can delay web development progress.
- GoDaddy can be slow, and UenI has DNS restrictions.
- AWS offers comprehensive capabilities, full customization, robust security, and future-proof scalability.
In fact, we love AWS so much that we’ve even white labeled their hosting. Learn more about our website hosting solution here.
What’s Included with Uplancer’s Website Hosting Services?
We are Columbus, Ohio’s top web design and development agency, and with our hosting service, your website remains up, secure, and functioning as expected. Our hosting service is designed to be proactive through automation and alarms, so you never have to worry about website downtime or security.
Additionally, our website hosting covers the following:
- Ongoing security maintenance
- Cloud server updates
- Cloud and local backups
- CMS instance updates
- Plugin updates
- SSL certificates management
- Integrations with CMS
- Web traffic scalability
- Website domain management
- Website performance
- Dedicated staging instance
- Email server management
How We’re Different:
- Customizable to fit every business need.
- Real-time monitoring with automated issue resolution (e.g., auto-restart if a server failure is detected).
- Tech-driven hosting solutions inspired by our experiences in software and app development.
- AWS-powered infrastructure for unmatched scalability, performance, and security.
Make Website Hosting Your Competitive Advantage
Don’t take website hosting for granted; a slow or broken website will drive customers away and send them to competitors. Worse, search engines and social media platforms penalize poor hosting performance, hurting your overall SEO and visibility strategy. That’s why selecting the right website hosting provider matters.
Keep the following in mind when doing so:
- Reliable, scalable website hosting is crucial for long-term business success.
- Beyond performance, hosting providers should also offer backups, a staging environment, load balancers, DNS management, and CDN capabilities.
- Poor hosting = lost sales, wasted ads, and a damaged brand reputation.
- Uplancer’s managed hosting solutions keep your site up, fast, and secure, always.
Ready to future-proof your website hosting? Contact Uplancer for more details about our expert website hosting today.
