Launching a website is one thing – ensuring that it stays up, secure, and fully functional from start to finish is what truly matters. Whether you go with Uplancer or another website hosting provider, the selection process is the same; it has to satisfy your business needs. We’ve broken down what to check below.
Your Website Hosting Checklist
Your website hosting provider must offer these capabilities for a seamless website experience:
1. Automated Backups
Why it matters: Mistakes happen. Cyberattacks, server crashes, or plugin updates can break your site. Without automated backups, you risk permanent data loss and expensive recovery efforts. With the right hosting, you can restore your website instantly, preventing downtime and lost revenue. Automation makes backups seamless and provides peace of mind when the shit hits the fan.
2. Staging Environment for Safe Updates
A staging environment is a replica of your live site used for testing updates before they go public. This ensures two things:
- Your customers never see unfinished website designs or glitches, keeping your brand image intact.
- With some care planning, you can easily move those changes to production (live site) without customers ever knowing.
3. Scalable Website Hosting for Growing Traffic
Your hosting must scale as your business grows. Whether you’re running ads or experiencing a seasonal traffic surge, your hosting should adapt in real-time to prevent slow load times or crashes. Your digital marketing team must coordinate with your website hosting provider to handle peak traffic efficiently.
4. Load Balancing for Uninterrupted Uptime
For businesses running paid campaigns, every second counts. A load balancer ensures your site remains accessible even if one server fails. We recommend AWS for its built-in redundancy and ability to prevent wasted ad spend from a downed server.
5. DNS Management for Seamless Integrations
Your website hosting must allow custom DNS configurations to support email setup, domain management, CDN integration, and analytics tracking. These services are standard for many businesses. Therefore, limited DNS options restrict your ability to expand beyond a basic website.
6. Easy CDN Setup for Faster Load Times
A Content Delivery Network (CDN) dramatically improves website speed by caching content closer to your customers’ locations. Without an easy CDN setup, you risk slower page speeds, leading to higher bounce rates and lower search rankings. CDNs are the standard for modern website hosting and are a must have for any business website.
Website Hosting Providers
We work with top hosting providers, including Flywheel, Bluehost, WP Engine, GoDaddy, and AWS. While all have their strengths, AWS offers the most flexibility and scalability for businesses looking to scale beyond a basic website. For example, Flywheel limits developer access, which can delay website updates. GoDaddy and UenI have limitations that may hinder advanced functionalities like AI and ML integrations. AWS, however, provides full customization, security, and future-proof scalability.
We love AWS so much that we’ve even white labeled their hosting and integrated our hosting layer on top of it. Introducing Uplancer’s website hosting solution.
What’s Included with Uplancer’s Website Hosting?
We are Columbus, Ohio’s leading web design and development agency and ensure that your website stays up, secure, and optimized – no matter what. We proactively prevent problems through automation and alarms, so you never have to worry about website downtime.
Our website hosting covers the following:
- Ongoing security maintenance
- Cloud server updates
- Cloud and local backups
- CMS instance updates
- Plugin updates
- SSL certificates management
- Integrations with CMS
- Web traffic scalability
- Website domain management
- Website performance
- Dedicated staging instance
- Email server management
How We’re Different:
✅ Real-time monitoring with automated issue resolution (e.g., auto-restart if a failure is detected).
✅ Tech-driven hosting solutions inspired by our experience in app development and digital marketing.
✅ AWS-powered infrastructure for unmatched scalability and security.
Website Hosting: Your Competitive Edge
Too many businesses overlook website hosting until it’s too late. A slow or downed website sends potential customers straight to your competitors. Worse, search engines and social media platforms penalize poor website performance, affecting your SEO rankings and ad performance.
As you can see, a bad hosting provider doesn’t just impact uptime – it affects your entire digital strategy. Make sure your website hosting supports your business growth, not hinders it.
The Bottom Line
Selecting the right website hosting provider matters. Keep the following in mind when doing so:
🔹 A reliable web host is crucial for long-term web design success.
🔹 Poor hosting = lost sales, wasted ads, and a damaged brand reputation.
🔹 Uplancer’s managed hosting solutions keep your site up, fast, and secure – always.
Ready to future-proof your website? Partner with Uplancer for expert website hosting and web design services.
