Nailing Growth Goals for Just Roofing USA
See how we drove Just Roofing USA’s growth goals with our digital marketing hammer.
The Background
For many contractors, marketing feels like foreign territory. They know their craft, but building a lead pipeline? That’s a different story. This is exactly where Just Roofing USA found themselves: skilled roofers, doing great, honest work, but struggling to get noticed in an increasingly competitive market.
That’s when Mike Grandominico called our Columbus digital marketing agency to help set up what they needed most: a full-fledged, fractional marketing department geared for growth.
Let’s dive into how we helped Just Roofing USA hammer out a winning strategy with web design, lead generation, and digital marketing services, and the incredible results that followed.
The Problem: Too Many Marketing Needs, Too Little Time
Like many trades, Just Roofing USA had a laundry list of marketing needs. Without an in-house team, they were piecing things together, but knew there was a better way. They needed a partner who could tackle everything under one roof (pun intended)!
Here’s what we uncovered:
1. Their Brand Need to be Framed Better
Before working with us, Just Roofing USA used a plain black-and-white text logo with little visual identity. This made it difficult for the logo to differentiate itself from competitors. They needed a modern logo and a consistent brand that could be proudly used across different media.
2. Their Website Needed Some TLC
The existing Just Roofing USA website had a limited number of pages. It also didn’t reflect the full scope of their residential roofing services, which made it hard for customers to see their full capabilities. Worse, it wasn’t optimized for search engines or local traffic.
They needed web design services tailored to roofing customers in Columbus, Ohio, with the right keywords and content structure to attract leads and drive conversions.
3. They Faced Offline and Online Visibility Challenges
Mike knew he had to digitize his brand to increase visibility. He needed everything from yard signs and trade show flyers to marketing collateral that could help them shine at local events.
At the same time, he was eager to see fast results, especially in commercial roofing. He didn’t want his commercial marketing to cannibalize the residential side of the business. He needed a strategy that would allow both lines of business to thrive independently.
4. There Were Resource Gaps
From graphic design to email marketing and lead generation, Just Roofing USA needed multiple specialized roles. Hiring full-time staff for each wasn’t feasible. Instead, they sought an agile partner to fill in the gaps on their team.
The Problem: Too Many Marketing Needs, Too Little Time
Like many trades, Just Roofing USA had a laundry list of marketing needs. Without an in-house team, they were piecing things together, but knew there was a better way. They needed a partner who could tackle everything under one roof (pun intended)!
Here’s what we uncovered:
1. Their Brand Need to be Framed Better
Before working with us, Just Roofing USA used a plain black-and-white text logo with little visual identity. This made it difficult for the logo to differentiate itself from competitors. They needed a modern logo and a consistent brand that could be proudly used across different media.
2. Their Website Needed Some TLC
The existing Just Roofing USA website had a limited number of pages. It also didn’t reflect the full scope of their residential roofing services, which made it hard for customers to see their full capabilities. Worse, it wasn’t optimized for search engines or local traffic.
They needed web design services tailored to roofing customers in Columbus, Ohio, with the right keywords and content structure to attract leads and drive conversions.
3. They Faced Offline and Online Visibility Challenges
Mike knew he had to digitize his brand to increase visibility. He needed everything from yard signs and trade show flyers to marketing collateral that could help them shine at local events.
At the same time, he was eager to see fast results, especially in commercial roofing. He didn’t want his commercial marketing to cannibalize the residential side of the business. He needed a strategy that would allow both lines of business to thrive independently.
4. There Were Resource Gaps
From graphic design to email marketing and lead generation, Just Roofing USA needed multiple specialized roles. Hiring full-time staff for each wasn’t feasible. Instead, they sought an agile partner to fill in the gaps on their team.
The Solution: A Full-Service Marketing Makeover
As a full-service digital marketing agency from Columbus, we rolled up our sleeves and got to work. Here’s how we turned Just Roofing USA’s marketing efforts into a well-oiled machine.
1. Logo & Branding Workshop: A Visual Identity Built to Last
We ran an intensive branding workshop with Mike, exploring over 20 logo iterations until we landed on the perfect design and tagline. The result? A modern logo that combined the letter J for just, the American flag for trustworthiness, and a roof. We also developed the right tagline to match: Just Roofing USA: We Do What’s Right.
The logo and tagline resonated so strongly with customers that some chose Just Roofing because of them.
2. Web Design Services, Built for Conversion
We transformed the existing website into a highly-targeted, lead-generating platform. With a focus on residential roofing, we built a page using the right keywords to boost local SEO and attract Ohio homeowners searching for residential roofing solutions.
3. Graphic Design Services That Work Overtime
The Uplancer Agency team designed marketing collateral that got Just Roofing USA noticed, from event flyers and yard signs to trade show handouts. Whenever Mike had a new idea or event, we delivered the professional, on-brand materials quickly and on time.
4. Commercial Targeting Through Paid Media & Email Marketing Campaigns
For commercial roofing, we deployed targeted paid media campaigns and precision email marketing services. By leveraging detailed audience targeting and data-driven outreach, we generated a high-quality list of commercial leads across Ohio.
Rather than relying solely on organic growth, we built a scalable paid media strategy that didn’t interfere with their residential lead flow.
The Results: Building Growth, One Shingle at a Time
Just Roofing USA’s journey is proof that even the busiest trade businesses can unlock explosive growth with the right partner. With a trusted digital marketing agency in Columbus, they didn’t just fill marketing roles; they were the marketing department.
From web design and lead generation to branding and paid media, Uplancer Agency helped Just Roofing USA with a more cohesive, results-driven strategy. Just Roofing USA now stands tall with a healthy pipeline of customers.
Massive SEO Improvements
By improving the site structure, adding keyword-rich content, and tightening up metadata, Just Roofing USA began ranking for local search terms that mattered, such as residential roofing in Ohio, Columbus commercial roofing services, and more.
Brand Visibility Everywhere
With their new branding playbook, the Just Roofing USA brand is recognizable at trade shows, speaking events, and community sponsorships. Additionally, their swag game is strong, and they’ve become recognizable fixtures in the Ohio roofing scene.
Explosive Lead Generation Growth
Most exciting of all, the numbers speak for themselves:
- Email marketing generated a 300% increase in monthly qualified leads.
- Google Ads led to a 200% increase in monthly leads.
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