SEARCH ENGINE OPTIMIZATION
SEO Is Foundational to Answer Engines
Search continues to evolve, but the fundamentals remain the same: to rank high in search engines, your website must be technically sound, provide useful information, and demonstrate credibility. And guess what? These premises apply to ChatGPT, Claude, and other answer engines. These platforms scrape answers from search engine results pages to deliver the prompting experience that we’re all familiar with.
So, if you want your business to show up in answer engines, it’s important to understand what SEO, AEO, and GEO are, as well as how they’re one and the same.
- SEO (Search Engine Optimization): helps search engines crawl, understand, index, and rank your website. Think Google, Bing, and Yahoo.
- AEO (Answer Engine Optimization): built on search engine results, AEO focuses on providing clear, relevant answers to the questions customers ask in search and AI-powered experiences. Think Google AI Overview and Bing Answers.
- GEO (Generative Engine Optimization): built on search engine results, GEO helps improve your brand’s visibility for discovery, referencing, and citations in AI-generated responses. Think Gemini, ChatGPT, and Claude.
Notice how all three depend on search, which is why our focus always starts with SEO, covering everything from technical performance and content marketing to website structure, brand authority, and analytics.
OPTIMIZATION SERVICES
Our SEO, AEO, and GEO Services
Effective SEO is beyond optimizing a few keywords. It requires a thorough evaluation of your website, competitors, customer behavior, and business goals to determine where to even start. We let the data guide us towards keyword gaps and opportunities. Check out our SEO services below.
Local and National SEO
Local and National SEO
Whether you’re targeting customers in one city or competing across the country, your SEO strategy should reflect your market. We address location relevance, service-page optimization, business profiles where applicable, and geographic search opportunities.
Answer Engine and Generative Engine Optimization
Answer Engine and Generative Engine Optimization
We evaluate how your business is represented in AI-powered search, identify gaps in content and brand visibility, and improve the information available to answer engines. We also monitor AI citations, search visibility, and referrals where reporting is available.
On-Page SEO and Website Optimization
On-Page SEO and Website Optimization
We optimize website content, page titles, descriptions, headings, images, and internal links. Each important page needs a clear purpose, relevant information, and an intuitive experience for visitors.
Content Marketing and Question Maps™
Content Marketing and Question Maps™
Our proprietary Question Maps™ methodology connects the questions customers ask throughout their buying journey. We use that research to develop useful articles, landing pages, FAQs, and other content that supports both SEO and AI search.
Technical SEO and Indexing
Technical SEO and Indexing
We review crawlability, indexing, redirects, XML sitemaps, structured data, Core Web Vitals, LLMS.txt, and mobile performance. We find technical issues that may prevent valuable pages from being discovered or performing at their max.
Keyword Research and Competitive Analysis
Keyword Research and Competitive Analysis
We evaluate search volume, organic keyword difficulty, search intent, and competitors. Based on this data, we prioritize relevant opportunities to generate qualified customers, rather than chasing traffic that doesn’t support your business.
Off-Page SEO and Brand Authority
Off-Page SEO and Brand Authority
A credible online presence extends beyond your website. We identify opportunities for relevant backlinks, brand mentions, industry relationships, and reputation development that support trust and discoverability.
SEO Monitoring and Ongoing Management
Off-Page SEO and Brand Authority
There’s effort to maintain rankings and effort to get ranked. We periodically use Google Search Console, Bing Webmaster Tools, website analytics, and keyword research platforms to monitor changes, identify opportunities, and adjust priorities. Our focus is alwasy on measurable business outcomes.
ACTUAL SEO EXPERTS
Real Experience, Smart Solutions
Ever work with a marketing agency led by engineers and marketers? We’re guessing the answer is no. That’s why Uplancer is here to help with SEO and AI, and to put your data to use.
Additionally, our SEO approach is rooted in working through real search challenges:
- In one SEO audit, we identified broken redirects and indexing problems that were limiting a client’s search visibility. Correcting these issues and validating the improvements helped recover visibility and created a foundation for further growth. Read about our SEO audit lessons.
- For JH Legal, we combined website redesign, information architecture, and keyword research to organize the firm’s services around what prospective clients were looking for. As a result, they started appearing for client searches.
These experiences shape how we approach SEO: uncover the data, identify the problem, make data-informed improvements, and measure the results.
ACTUAL SEO EXPERTS
Real Experience, Smart Solutions
Ever work with a marketing agency led by engineers and marketers? We’re guessing the answer is no. That’s why Uplancer is here to help with SEO and AI, and to put your data to use.
Additionally, our SEO approach is rooted in working through real search challenges:
- In one SEO audit, we identified broken redirects and indexing problems that were limiting a client’s search visibility. Correcting these issues and validating the improvements helped recover visibility and created a foundation for further growth. Read about our SEO audit lessons.
- For JH Legal, we combined website redesign, information architecture, and keyword research to organize the firm’s services around what prospective clients were looking for. As a result, they started appearing for client searches.
These experiences shape how we approach SEO: uncover the data, identify the problem, make data-informed improvements, and measure the results.
SEO / AEO / GEO
Our Common Sense Process for SEO
We use Uplancer’s Crawl, Walk, Run methodology to build sustainable search visibility. Here’s what that looks like when engaging our SEO services.
1. Crawl: Understand Your Starting Point
We audit your website, review search performance, study competitors, and identify technical or content-related issues. Then we establish priorities based on impact, difficulty, and your business goals.
2. Walk: Strengthen Your Foundation
We address important technical problems, improve existing pages, refine internal links, and optimize content. Our Question Maps™ help connect customer questions with the products and services you offer.
3. Run: Improve, Expand and Measure
We continue building useful content, strengthening authority, monitoring rankings, and reviewing AI search visibility. Performance data helps determine our SEO strategy.
ONGOING SEO
SEO is Never One-and-Done
If you think about it, there are external factors out of your control, such as search algorithm updates, competitor activity, and website updates. These factors can cause page rank to drop or pages to be removed from indexing.
That’s why an SEO agency must periodically monitor organic traffic, search impressions, keyword visibility, indexed pages, qualified leads, and conversions. For AI-powered discovery, they must also review available citation and referral data.
Each month for us, we use all that information to answer three questions: What’s working? What’s holding us back? What should we be doing next?
PRICING
How Much Do SEO Services Cost?
SEO pricing depends on your website, competition, business goals, and the work required. Some businesses need foundational improvements while others benefit from ongoing optimization, content development, and competitive research.
Clients We Call Friends
Frequently Asked Questions
Have a question about our services? We have answers!
1. Do I still need SEO for ChatGPT and AI Search?
Yes. Technical SEO, useful content, and trustworthy information help support discoverability. Different AI platforms have different retrieval systems, so search visibility and AI citations cannot be guaranteed.
2. Does Uplancer provide SEO services nationwide?
Yes. Although we’re headquartered in Columbus, Ohio, we work with companies throughout the United States. Our strategies are tailored to the customers, industries, and geographic markets you want to reach.
3. How long does SEO take to work?
Some technical improvements may become visible after search engines recrawl your website. Competitive rankings and sustained organic traffic growth generally require consistent work over many months. We always remind our client partners that there’s an effort to rank for keywords and an effort to maintain them.
4. What do I need to get started with SEO / AEO / GEO?
The first thing you’ll need is reliable data. But it’s not just about collecting it; your attribution must be accurate, too. You must understand where your visitors are coming from, whether that’s Google Search, Google Business Profile, Bing Search, Bing Places, ChatGPT, Claude, or another source.
Once we have access to your data and confirm traffic attribution, you can leave the heavy lifting to us. We’re extremely data-driven and will process and analyze your website’s performance against publicly and privately available search data. The end result? A thorough keyword and competitive analysis that guides your SEO, AEO, and GEO from strategy to execution plan.
From there, we get to work, which usually means content marketing, technical SEO, and ongoing optimizations to improve your search visibility and attract qualified traffic.
Contact us today to get started with your free consultation.
5. Do you white label your services?
Absolutely. From digital marketing and edge tech to app development and web design, we’re comfortable taking a backseat while representing your brand. You can count on us to report directly to you or be client-facing under a contract or retainer agreement. Reach out to us to discuss your white labeling needs today!