JH Legal Website Redesign & SEO Optimization
Learn how Uplancer helped JH Legal revamp its Wix website, refine SEO, and build a cohesive brand experience that reflects Jasmin Hurley’s growing law practice below.
The Background
When attorney Jasmin Hurley, founder of JH Legal, began expanding her law practice, she knew it was time for a digital refresh. Her original site had served her well early on, but as her service offerings grew and her brand evolved, Jasmin needed a website that truly reflected her big law expertise and small law personality. That’s when Uplancer Digital Marketing came into the picture.
The Challenge: Getting JH Legal Right
Jasmin’s goal was clear, but multi-layered. It had to solve the following:
- Expanding service offerings: As her practice grew, she needed a structure that could capture her expert range of legal services in a way that remained intuitive for existing and potential clients.
- Maintaining her voice: Jasmin is vibrant, charismatic, and a natural leader. Getting her content and SEO right were essential, but not at the cost of losing her authentic tone.
- Thoughtful redesign: The new site needed to stay true to her personal brand. It needed to remain professional, approachable, and unmistakably her.
- Wix-based framework: We needed to elevate the design and structure, while using the same Wix platform for flexibility and ease of management. No exceptions.
The Solution: An Uplancer Law Firm Website
Our approach focused on combining strategic structure, SEO precision, and brand authenticity to deliver a showstopping website.
- Revamped information architecture: We conducted a deep dive into JH Legal’s updated services, organizing them into clear categories. This scalable structure allowed room for future growth while keeping navigation simple and intuitive.
- Keyword-driven content strategy: We performed an in-depth keyword analysis, from high-intent search terms to niche long-tail phrases, to ensure every page was optimized for discovery without losing Jasmin’s unique voice.
- Brand-forward design: Jasmin’s personality shines through in everything she does and is evident from her confidence to her signature color palette of greens. We carried those vibrant elements through the website, creating a cohesive experience that mirrors how clients feel when they meet her in person.
- Wix integration & flexibility: We built the new site within Wix, keeping it fully editable for Jasmin’s team. Our “under-the-hood” draft approach allowed for seamless collaboration, easy review, and minimal downtime before launch.
The Result: JH Legal, a Legal Powerhouse
The new JH Legal website delivers on all fronts: strategy, design, and functionality. Take a look at its lasting impact.
- Optimized client experience: Visitors can now find the right service in just a few clicks, whether they’re forming a nonprofit, undergoing fundraising efforts, or seeking legal guidance.
- Improved visibility: Through best-practice SEO implementation, JH Legal is now better positioned to rank for its core services across different search platforms.
- Cohesive brand presence: From her website to her online interactions, Jasmin’s tone, look, and energy now feel consistent and polished.
- Full control: Jasmin and her team can easily manage updates in-house, keeping her digital presence as agile as her growing practice.
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