We’ve worked with countless websites over the years, and one trend we continue to see, especially among small businesses, is the rise of the single-page website.
If you’re unfamiliar with the concept, a single-page website contains all your core content, such as services, about, and contact details, on one scrollable page. Each section is visually separated, usually with clear headers and colors, rather than spread across multiple dedicated pages.
While this minimalist approach can be highly effective, it isn’t the right fit for every business. Let’s explore when a single-page site works and how to get the most out of it from a web design and website development standpoint.
– It’s Great for Proof of Concept Websites
A single-page website is ideal when testing a business idea or launching a proof of concept. You can be highly targeted in your messaging for a single service, product, or customer segment. So instead of a significant initial investment in multiple pages and complex site architecture, you can focus on refining a clear, focused message on one page.
Tip: Make each section purposeful and guide users toward one or two conversion goals, like filling out a form or making a call.
– Single-Pagers Are Startup-Friendly Web Design Options
Startups often operate under tight budgets and timelines. That’s why single-page websites are such a popular option: they’re fast to launch, cost-effective, and easy to maintain.
We see this frequently with industries like law firms and consultants. Many start with a single-page site, only to expand when growth demands more content and/or capabilities.
That said, different industries have different expectations. For example, digital marketing or tech clients typically expect a more robust site that reflects your expertise. In those cases, a multi-page website might be the only startup play.
If you’re an early-stage small business needing an online presence to support fundraising, sales conversations, or product launches, consult with a web design team, like Uplancer, for help today.
– It’s a Quick and Targeted Way to Establish Your Web Presence
Two of the biggest advantages of a single-page site are speed and focus. From a strategic standpoint, a single-pager can be used as a temporary site for directing web traffic while you work on launching the full website. We usually include it in a “soft launch” if you already have traffic today, and your website contains many pages.
When executed well, these soft launch sites:
- Load quickly.
- Communicate clearly.
- Guide visitors toward a call-to-action.
- Are mobile-friendly by default.
- Are ideal for paid media landing pages.
You don’t distract your visitors with too many links or navigation options with these sites. You guide them, section by section, to the decision you want them to make. Many paid landing pages are built using this approach to maximize conversions.
Ultimately, a website developer working on a one-pager can prioritize page performance, SEO essentials, and conversion optimization without getting bogged down in unnecessary complexity. When the time comes and you outgrow your current site, they can also help you expand into a multi-page site to meet your customer needs.
– Single-Page Doesn’t Mean Lazy Effort
Here’s an important caveat: choosing a single-page format doesn’t mean you can skip best practices.
Even these small websites must include:
- Proper SEO structure with schema, meta titles, and alt text.
- Analytics like GA4 to track performance and gather customer insights.
- Responsive web design for mobile and desktop.
- Fast page load times and optimized media.
- Clear, visually distinct sections with compelling and engaging copy.
- Most importantly, your site must reflect your brand.
Web design for small and large sites shares one thing in common: They use common sense, so don’t be lazy with web design!
The Bottom Line / TLDR
A single-page website can be a smart move for businesses, especially in the early stages or when running marketing campaigns. It’s easier to build, faster to launch, and allows for a streamlined user experience.
But it’s not a shortcut; it still requires thoughtful web design, SEO-friendly development, and clear messaging.
If you’re unsure whether to go with a single or multi-page site, start by defining your goals. Then consult a web design professional who understands how to balance form, function, and your business needs.
Looking to build a one-page website that works?
We specialize in small business web design and can help you create a high-impact, conversion-ready website. Reach out today to learn more.
