As website developers and digital marketers, we’ve encountered companies that decided analytics isn’t for them. They don’t care where people come from or what people do on their site. Repeat that a few times, and you’ll realize why analytics like Google Analytics are necessary for any website to succeed in today’s digital age. In this article, our focus is on local SEO and Google Analytics. Understand four significant benefits of implementing Google Analytics on your website. Stop guessing what to do and use data to do so.
1. You Know Whether Your Traffic is From Local SEO
This point is a no-brainer and is crucial because you can benchmark your efforts and build a story around it. You’ll know which pages are driving the most traffic. You’ll know whether your social media campaign is working. You’ll know if that additional paid media spend drives more traffic than anticipated. By understanding the source of your website traffic, you can also diagnose what’s working and what’s not. You can do much with this knowledge, which can be leveraged to improve your local SEO efforts further.
2. You Know What People Are Doing on Your Site with Google Analytics
Google Analytics can track your users’ actions and their user journey. It can map the sequence of pages taken after someone has landed on your website. Using this data, you can identify where customers are getting stuck for local SEO. It can also show a customer’s different decision points when interacting with your website. As a result, you’ll understand your website’s weak content areas. Conversely, it will show you popular content, which can be an additional opportunity for conversion actions on your local SEO pages.
3. You Know Who’s Your Current Audience with Google Analytics
Wouldn’t it be nice to know the age, sex, and location of your traffic? These characteristics directly influence how you communicate with your customers. Your website content, web design, and overall sales approach must adapt. With Google Analytics, you can build your digital experience around your current and potential customers.
4. You know When’s the Best Time to Engage with Your Local SEO traffic
The time of day matters. Google Analytics tracks this activity, allowing you to determine the peak of your traffic. There are a few key points to consider:
- Release content during peak traffic for better engagement rates for your local content.
- From a maintenance perspective, don’t touch your website during peak traffic. Make sure your website is up and running for a consistent website experience.
- Your website must be designed to handle an influx of traffic. A big spike in traffic can take your website down.
- From a paid media perspective, focus and increase your spending during peak traffic. This is especially true when those peak times correspond to high-quality leads.
As you can see, the time of day matters! Integrate Google Analytics into your website to identify your traffic patterns and to design a better website experience.
The Bottom Line / TLDR
Google Analytics is essential for understanding website performance and enhancing local SEO. It helps track where your traffic comes from, analyze user behavior, identify your audience demographics, and determine peak traffic times. This data enables businesses to optimize content, fix weak areas, tailor communication strategies, and maximize engagement and conversions. With Google Analytics, you can stop guessing and make informed decisions to improve your website’s success.
For help with local SEO or Google Analytics, contact us below for a free consultation.
