App development can feel like climbing Everest without a map. Between strategy, design, coding, testing, and deployment, there are tens of thousands of tasks, dependencies, and decisions to make! Without a clear process, it’s easy to feel lost. But here’s the good news: it doesn’t have to be that way.
At Uplancer, we simplify the chaos of app development into a clear, manageable process that keeps your project moving forward. Whether you’re building your first mobile app or scaling an existing one, our approach to app design and development ensures clarity, creativity, and tangible results.
We break our process down into five clear phases:
Let’s dive into each step so you know exactly what to expect when building your next Uplancer app.
Phase 1: App Discovery – Laying the Foundation for Successful App Development
Discovery is, without question, the most critical step in app development. It helps us align with your strategies and goals, uncover user needs, and identify potential roadblocks before a single line of code is written.
During this phase, we get to know your business deeply:
- What’s the goal of your app?
- Who are your users?
- How do you plan on monetizing it?
- Are there any technical preferences, such as specific frameworks or platforms?
- What’s your timeline and budget?
- What KPIs do you want to track?
- Are investors involved?
If you’re local (hello, Columbus!), we love hosting in-person whiteboarding sessions. These sessions allow us to map out user journeys, brainstorm features, and get everyone on the same page. If remote, no problem. We’ve done virtual sticky notes and collaborative tools, which work just as well.
The outcome?
A detailed Functional Requirements Document (FRD). This document acts as the north star for your app design and development process. It outlines features, workflows, and technical expectations, ensuring that there are no surprises down the road.
With your approval, we move on to the exciting part: app design.
Phase 2: App Design – Crafting the Blueprint of Your App
App design is where your idea comes to life visually. In this phase, it’s not just about making things look pretty; it’s about creating an intuitive, engaging user experience (UX) backed by thoughtful design choices. During this phase, we use Figma extensively to design out all parts of your app.
Here’s what Phase 2 includes:
1. App Branding Package
Your app needs its own identity. While you may have existing branding for your website or marketing materials, app branding often requires a fresh approach. Mobile apps, in particular, require icons, color palettes, and typography that are optimized for smaller screens and touch interactions.
For example, if your current logo isn’t app-friendly (we’ll let you know why that is), we’ll design an app-specific icon that’s an extension of your current brand and looks great in app stores and on home screens.
2. Wireframing
Wireframes are the skeletal framework of your app. Think of them as the architectural plans that precede construction. Wireframes outline each screen’s layout and show how users will flow from one step to the next.
This is where we identify essential components like:
- Navigation menus
- Button placements
- Screen transitions
- Content hierarchy
Wireframing ensures our app development team fully understands the app’s functional flow before moving to detailed design. It also gives us a chance to align on issues.
3. UI/UX Design
With wireframes approved, we move into full-fledged UI/UX design. Here, your app’s visual identity comes to life. We focus on creating seamless interactions that feel natural and engaging for your users.
Additionally, we use agile design cycles, sharing batches of screens frequently for your feedback. This collaborative approach ensures we’re aligned with your vision at every screen and prevents costly revisions later.
4. Prototyping
Before development, we create an interactive prototype using Figma (our go-to design tool). Prototypes simulate how the final app will behave, giving you a tangible way to experience the flow and interactions.
Prototypes are invaluable because:
- You can demo the app to stakeholders or investors.
- We identify UX issues early, before they become coding headaches.
- Everyone gains clarity on what’s being built.
Once you give the green light on the design, we’ll kick off the app development in Phase 3.
Phase 3: App Development – Turning Designs into a Working App
Now, the heavy lifting begins. The app development phase is where our engineers bring the designs and requirements to life.
Before we dive into coding, we confirm the tech stack. Not all stacks are suitable for every app design or feature set. For example, a beautifully complex UI might require a more native experience with a robust backend or specialized frameworks. If changes are needed, we’ll discuss scope adjustments transparently to stay ahead of surprises.
Similar to the UI/UX designs, we take an agile approach to dev. Therefore, development happens in sprints, which are focused work cycles that deliver specific features incrementally. After each sprint, we provide a staging environment for you to review and test.
What’s a staging environment?
It’s a safe space (usually accessible via a URL or alpha/beta app) where we release the app-in-progress, allowing you to interact with it without affecting the production/live version. For example, as soon as features like login or user onboarding are ready to test, you can access the staging URL to review.
This iterative feedback loop prevents misalignment, reduces rework, and ensures you see tangible progress.
By the end of development, you’ll have a fully functional app in staging, ready for final testing and, ultimately, launch.
Phase 4: Launch – Releasing Your App to the World
Here’s where things get exciting! With your app built and tested, it’s time to share it with your users.
Depending on your audience, we’ll package your app for the appropriate platforms:
- iOS: Submitted to the App Store for Apple users.
- Android: Packaged and submitted to the Google Play Store.
- Web Apps: Deployed across PC and Mac browsers.
But launching isn’t just about submitting to app stores. We meticulously test the production version to ensure it mirrors the staging environment and works!
Why?
Because production environments can introduce unforeseen issues. Our promise is simple: if it worked in staging, it must work in production. We’ll make sure of that.
Once live, your app is officially in users’ hands. But the journey doesn’t stop there.
Phase 5: Maintenance & Beyond – Keeping Your App Running Smoothly
After launch, app development transitions into long-term maintenance. Too many businesses neglect this step, only to face frustrated users and high churn rates.
Your users expect a reliable, up-to-date app experience. That means staying on top of:
- Bug fixes: Squashing errors before they impact user trust.
- Cloud and library updates: Keeping your backend and frameworks compatible with your cloud providers.
- Device and OS patches: Ensuring compatibility with unforeseen new iOS, Android, and browser updates.
- Enhancements and change requests: Evolving the app based on user feedback and in-app analytics.
- Support tickets: Promptly addressing user-reported issues.
Ongoing app maintenance is essential for long-term success. You’ll also want to track performance metrics like churn rate, retention, and user engagement to understand how well your app is meeting expectations.
By consistently investing in maintenance, you’ll not only retain users but also create opportunities for future growth and feature expansions.
Final Thoughts: Build Smarter with Uplancer’s App Design & App Development Approach
Whether you’re based in Columbus, Ohio, or anywhere else in the world, Uplancer is your trusted partner for common sense app design and development. We’ve built apps across various industries, including fintech, healthcare, logistics, and entertainment.
Our approach is simple and effective:
By following this clear roadmap, you’ll avoid common pitfalls, keep your project on track, and build an app your users will love.
Ready to bring your app idea to life? Let’s chat! Contact Uplancer today to get started with your next app!
