The majority of websites today are powered by WordPress. For good reason, WordPress is user-friendly, quick to set up, and supported by a massive global community. At Uplancer, we use WordPress for our business owners’ web design projects because we love how easily they can manage and freshen up their websites, even with little to no technical background.
If you’re running your business website on WordPress, consider these six essential web design and management tips to keep your site running smoothly and performing at its best.
1. Stay on Top of Your WordPress Updates
One of the most common mistakes we see in WordPress web design is “set it and forget it.” When you let updates pile up, especially over months or even years, they can create massive compatibility issues when installed all at once. We’ve seen it firsthand: sites go down, critical features break, and teams scramble to troubleshoot errors that could have been avoided with a regular maintenance schedule. Or even worse, the whole site has to be rebuilt.
Make it a habit to regularly update your plugins, themes, and WordPress core files. Regular updates are crucial for security, functionality, and compatibility. For a smoother web design experience, set a recurring reminder to confirm updates weekly or bi-weekly. This proactive approach helps keep your website safe and functional.
2. Keep Your Website Content Relevant and Engaging
Your website is the most important digital marketing asset for your business. It’s your storefront, and it needs to stay fresh to keep visitors engaged. Regularly update your site with new blog posts, service pages, case studies, and other high-quality content that reflects your brand, latest offerings, and insights.
As you improve and update your content, base it on customer feedback and performance data. Therefore, make sure you track key performance indicators (KPIs) like page views, bounce rates, and conversion rates to understand what content resonates with your audience.
If you don’t have proper data tracking in place, reach out to us! Uplancer can help you set up Google Analytics to ensure your web design strategies are common sense: data-driven and effective.
3. Be Proactive with a Staging Environment
Testing changes directly on your production website can be risky. That’s why every smart WordPress web design strategy includes a staging environment. A staging site is a duplicate version of your production website, hosted on a separate domain (example.com) or subdomain (sub.example.com). It allows you to test new plugins, design changes, and other updates in a safe space without impacting your live visitors.
Once everything works perfectly in staging, you can confidently push updates to your production. This is a must-have best practice for any business that takes its online presence seriously.
4. Make Data-Driven Decisions
Data is the backbone of successful web design and is core to our common sense approach. Every decision you make about your website—whether it’s a new landing page, redesign, or content update—should be backed by solid data.
Ask yourself:
- Which pages are getting the most traffic?
- Are users engaging with your content or dropping off quickly?
- Which marketing campaigns are driving the best results?
With proper tracking tools like Google Analytics, heatmaps, and conversion tracking, you can gather actionable insights to guide your web design improvements. Better data means better decisions, which leads to a better-performing website.
5. Automate WordPress Backups
The more you grow your website, the more critical it becomes to have reliable backups. A crash or major error could cost you tens or even hundreds of hours of rework, not to mention potential lost revenue during downtime.
Good web design isn’t just about how your site looks—it’s about protecting it, too. That’s why you should work with a reliable hosting provider that automates regular backups of your website. With automated backups, you can quickly restore your site in minutes after an unexpected crash, avoiding costly disruptions to your business.
At Uplancer, we configure automated backups with redundancies for all our clients’ WordPress sites to ensure fast recovery when things go sideways. Trust us, you’ll be glad you have them when you need them!
6. It’s Okay to Outsource Web Design Management
Let’s be honest, running a business is hard enough without having to worry about website maintenance. Managing a complex WordPress site isn’t your full-time job, but it is ours! What might take you days to research and fix could take our experienced web design team just a couple of hours. By outsourcing your part of all of your web design services to experts like Uplancer, you can free up your time to focus on what matters most: growing your business.
From updates and security to backups and performance optimization, we’ve got you covered.
The Bottom Line: Simplify Your WordPress Web Design Management
Managing a WordPress site can be simple for business owners. With a few smart web design practices, you can keep your website running smoothly and effectively to support your business goals.
Here’s a quick recap:
- Regularly update WordPress core, themes, and plugins.
- Keep your content fresh and engaging for visitors.
- Use a staging environment to safely test changes.
- Rely on data to drive your web design decisions.
- Automate your backups for peace of mind.
- Don’t be afraid to outsource part or all of your web design management.
Let Uplancer help you simplify your WordPress web design management. Connect with us today for a free consultation and discover how we can keep your site secure, optimized, and ready to grow your business.
