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Uplancer • Services • Digital Marketing Services • Page 2

Digital Marketing Services

You’ll find us at the intersection of business, technology, and being human. Learn more about our approach to digital marketing below.

Common Sense Digital Marketing: Our Crawl / Walk / Run Approach

“Digital Marketing,” two terms that you know you need, but often leaves you wondering where to start. At Uplancer, we believe in Common Sense Solutions, so that’s why our Digital Marketing Team approaches every problem with our simple and powerful Crawl, Walk, and Run (CWR) approach. If you’re wondering where you’re at or where to go next, our team can help you on your digital marketing journey with CWR.
Discuss Digital Marketing

Digital Marketing: Crawl

Quick quiz: do you relate with the following statements?

“My website doesn’t say the right thing.”

“My website doesn’t really capture my brand message.”

“My competitors are doing a better job with a clear message.”

“My digital presence feels like it should be better.”

“My website is just plain broken.”

Most people in the Crawl phase of digital marketing might recognize themselves in one of the above. But there’s good news, the Crawl phase is all about solidifying your building blocks to drive your brand and product message. We may start with a competitive overview, a deeper brand analysis, a review of your product messaging, and your digital goals.

Real Results

“Uplancer introduced me to their Crawl, Walk, Run method. We had a site, but it lacked content and focus. Uplancer did a new website in 5 weeks, and we started seeing better conversion overnight.”

The Crawl Phase of Digital Marketing is laser focused on doing one thing: making sure your .com is where it needs to be. After all, your customer has a certain level of digital expectations. And when looking for information, a solution, or to simply see what’s out there, your website has to deliver. It only takes a few seconds for your brain to decide “this doesn’t look right” and disengage with your site. Are your customers feeling this way? Uplancer can help!

I'm Ready to Start

Digital Marketing: Crawl

Quick quiz: do you relate with the following statements?

“My website doesn’t say the right thing.”

“My website doesn’t really capture my brand message.”

“My competitors are doing a better job with a clear message.”

“My digital presence feels like it should be better.”

“My website is just plain broken.”

Most people in the Crawl phase of digital marketing might recognize themselves in one of the above. But there’s good news, the Crawl phase is all about solidifying your building blocks to drive your brand and product message. We may start with a competitive overview, a deeper brand analysis, a review of your product messaging, and your digital goals.

Real Results

“Uplancer introduced me to their Crawl, Walk, Run method. We had a site, but it lacked content and focus. Uplancer did a new website in 5 weeks, and we started seeing better conversion overnight.”

The Crawl Phase of Digital Marketing is laser focused on doing one thing: making sure your .com is where it needs to be. After all, your customer has a certain level of digital expectations. And when looking for information, a solution, or to simply see what’s out there, your website has to deliver. It only takes a few seconds for your brain to decide “this doesn’t look right” and disengage with your site. Are your customers feeling this way? Uplancer can help!

I'm Ready to Start

Digital Marketing: Walk

In the walk phase we start looking at driving customers to your website and getting them to convert. For a B2B company, that may mean lead generation. For an ecommerce, company that means sales. For a consumer product, company that means value proposition.

The Uplancer team will benchmark your web traffic performance and use KPIs to optimize your customer experience. That could be in the form of:

  • Deeper content that captures your customers attention
  • A full search engine optimization strategy to outrank competitors and make sure you appear in the top result set for search engines like Google and Bing
  • Simplifying the conversion process to make sure we’re driving traffic to take the right action
  • Looking at competitive strengths and weaknesses vs. yours and carving out better value propositions through a brand SWOT
  • Looking at the paid media landscape to identify the opportunities for paid search, social, and display

Real Results

“Uplancer identified an opportunity to run a small paid search campaign with a goal of lead generation. We are a small business with one salesperson. After 4 months I had to hire a second full time Salesperson to handle the volume as well as a Sales Coordinator to help us keep up!”

I'm Ready to Discuss

Digital Marketing: Walk

In the walk phase we start looking at driving customers to your website and getting them to convert. For a B2B company, that may mean lead generation. For an ecommerce company, that means sales. For a consumer product company, that means value proposition.

The Uplancer team will benchmark your web traffic performance and use KPIs to optimize your customer experience. That could be in the form of:

  • Deeper content that captures your customers attention
  • A full search engine optimization strategy to outrank competitors and make sure you appear in the top result set for search engines like Google and Bing
  • Simplifying the conversion process to make sure we’re driving traffic to take the right action
  • Looking at competitive strengths and weaknesses vs. yours and carving out better value propositions through a brand SWOT
  • Looking at the paid media landscape to identify the opportunities for paid search, social, and display

Real Results

“Uplancer identified an opportunity to run a small paid search campaign with a goal of lead generation. We are a small business with one salesperson. After 4 months I had to hire a second full time Salesperson to handle the volume as well as a Sales Coordinator to help us keep up!”

I'm Ready to Discuss

Digital Marketing: Run

Getting to the Run Phase of your Digital Marketing program means you’ve built the right structure to support increased growth. This is the time where we focus on things, such as:

  • Conversion rate optimization – tweaking on page elements to get even more conversions through hypothesis and testing
  • Market adoption + total addressable market segments to identify brand growth targets
  • Advanced customer segmentation and marketing or lead generation activities that recognize customers along a more mature buying path
  • Identifying existing customer strategies that typically fall into one of three types: engagement, retention, and buy rate

An often-overlooked element of the Run Phase is not only advanced customer marketing, but also making sure we have the tools in place to keep the machine running. You’ll likely have, or need to build soon, a scalable MarTech Platform for which all your sales and marketing activities will be built on. Your website is one of them, but what about your CRM? Email marketing engine? Sophisticated analytics? Building the right MarTech Platform is all about unleashing your potential through increased and scalable efficiency.

Real Results

“The Uplancer Team asked me what I was using for our CRM and I shuttered when I said ‘an Excel Spreadsheet.’ They made recommendations and helped put a system into place to make sure my business is scalable. I don’t need or want everything at once – their common sense approach helped me start with the end in mind but build what I need for better productivity today.”
Lets Run It

Digital Marketing: Run

Getting to the Run Phase of your Digital Marketing program means you’ve built the right structure to support increased growth. This is the time where we focus on things, such as:

  • Conversion rate optimization – tweaking on page elements to get even more conversions through hypothesis and testing
  • Market adoption + total addressable market segments to identify brand growth targets
  • Advanced customer segmentation and marketing or lead generation activities that recognize customers along a more mature buying path
  • Identifying existing customer strategies that typically fall into one of three types: engagement, retention, and buy rate

An often-overlooked element of the Run Phase is not only advanced customer marketing, but also making sure we have the tools in place to keep the machine running. You’ll likely have, or need to build soon, a scalable MarTech Platform for which all your sales and marketing activities will be built on. Your website is one of them, but what about your CRM? Email marketing engine? Sophisticated analytics? Building the right MarTech Platform is all about unleashing your potential through increased and scalable efficiency.

Real Results

“The Uplancer Team asked me what I was using for our CRM and I shuttered when I said ‘an Excel Spreadsheet.’ They made recommendations and helped put a system into place to make sure my business is scalable. I don’t need or want everything at once – their common sense approach helped me start with the end in mind but build what I need for better productivity today.”
Lets Run It

Digital Marketing That Meets You Where You Are

The Uplancer Team is made up of folks whose passion is digital marketing. From corporate Chief Marketing Officers, digital strategists, media experts, and search engine optimization, our team has you covered. We’re not a team that looks to build the solutions we want, we’re a team that specializes in building what’s right for our clients.

Our success is your success. Yes, we have fees – our work takes budget – but you’ll find when working with us that we:

  • Measure our success based on your business results
  • Make recommendations that fit your business goals
  • Build solutions that pass the “does this make good, common sense?”
  • Are a partner to you – not a vendor
Meet Our Team

Digital Marketing That Meets You Where You Are

The Uplancer Team is made up of folks whose passion is digital marketing. From corporate Chief Marketing Officers, digital strategists, media experts, and search engine optimization, our team has you covered. We’re not a team that looks to build the solutions we want, we’re a team that specializes in building what’s right for our clients.

Our success is your success. Yes, we have fees – our work takes budget – but you’ll find when working with us that we:

  • Measure our success based on your business results
  • Make recommendations that fit your business goals
  • Build solutions that pass the “does this make good, common sense?”
  • Are a partner to you – not a vendor
Meet Our Team

And In Case You’re Wondering…..How Much Does it Cost?

Uplancer works with the smallest of businesses all the way up to Fortune 10 clients. Our list of clients goes from small roofing companies, medium size industrial manufacturing and the electric vehicle market, to large hospital systems and one of the largest healthcare companies in the world. What do all of these companies have in common? One thing: everyone, no matter who you are or where you’re from, wants good, common-sense advice.

We do the right thing and have built websites in 60 days for $5,000. We’ve also built applications that power the world’s most complex companies for 80 times that amount. You’ll find that our team of experienced, caring, and hardworking individuals care about making a positively impact on your business.

Get a Quote

And In Case You’re Wondering…..How Much Does it Cost?

Uplancer works with the smallest of businesses all the way up to Fortune 10 clients. Our list of clients goes from small roofing companies, medium size industrial manufacturing and the electric vehicle market, to large hospital systems and one of the largest healthcare companies in the world. What do all of these companies have in common? One thing: everyone, no matter who you are or where you’re from, wants good, common-sense advice.

We do the right thing and have built websites in 60 days for $5,000. We’ve also built applications that power the world’s most complex companies for 80 times that amount. You’ll find that our team of experienced, caring, and hardworking individuals care about making a positively impact on your business.

Get a Quote

Frequently Asked Questions: Digital Marketing

Have a question? We have answers! Everything you need to know about digital marketing.

1. Paid Media Advertising

What is paid media, and how can it benefit my business?

Paid media refers to advertising through platforms like Google Ads, Facebook, LinkedIn, and other channels. It allows you to reach your target audience quickly and drive traffic, leads, and conversions with measurable results. At Uplancer Agency, we optimize ad spend to maximize your return on investment (ROI).

How do you determine the right platforms for my paid campaigns?

We start by understanding your business goals and target audience. Depending on your objectives—whether it’s lead generation, brand awareness, or sales—we recommend platforms like Google Ads for search intent, LinkedIn for B2B outreach, or Facebook and Instagram for brand engagement.

2. Lead Generation

How do you ensure the leads you generate are high quality?

We use a combination of precise targeting, optimized landing pages, and compelling offers to attract leads that match your ideal customer profile (ICP). We also track lead behavior and conversion metrics to fine-tune campaigns for the best results.

Can you guarantee a certain number of leads per month?

While no agency can guarantee a specific number, we provide transparent performance tracking and regular campaign optimizations to consistently improve results. Our goal is to generate leads that have the highest potential to convert into customers.

3. Website Design and Development

How long does it take to build a custom website?

The timeline depends on the project’s complexity and your specific requirements. On average, a custom WordPress website takes 6 – 12 weeks to design and develop. We’ll work with you to set realistic deadlines and keep you updated throughout the process.

Will my website be optimized for mobile devices?

Absolutely. Every website we build is fully responsive, meaning it looks and performs great on desktops, tablets, and mobile devices. Mobile optimization is crucial for both user experience and SEO performance.

4. Search Engine Optimization (SEO)

How long does it take to see results from SEO?

SEO is a long-term strategy, and results typically take 3 to 6 months to become noticeable. However, we monitor performance closely and make continuous adjustments to improve your rankings and drive more organic traffic over time.

Do you offer local SEO services?

Yes! We specialize in local SEO for businesses looking to increase visibility in specific geographic areas. If you’re based in Columbus, OH, we’ll optimize your site to rank higher for local searches and attract customers in your area.

5. Brand Strategy and Positioning

How do you develop a brand strategy?

We start with an in-depth discovery session to understand your business, target audience, and competitive landscape. From there, we define your brand’s core message, values, and positioning to ensure consistency across all marketing channels.

Why is brand strategy important for my business?

A strong brand strategy ensures that your marketing efforts align with your overall business goals. It helps differentiate your business from competitors and builds trust and loyalty with your customers.

6. Budgets and Pricing

How much should I budget for digital marketing?

Your budget will depend on your goals, industry, and the type of services you need. For example, paid media campaigns can range from a few thousand to tens of thousands of dollars per month. We’ll help you set a budget that aligns with your goals and ensures a healthy return on investment.

Do you offer flexible pricing models?

Yes, we offer flexible pricing based on the scope of work. Whether you need ongoing management, project-based services, or a one-time consultation, we’ll create a plan that fits your budget and business needs.

7. How Uplancer Agency Works with Clients

What’s the first step to working with Uplancer Agency?

We start with a free consultation or campaign analysis to understand your goals and assess your current marketing efforts. From there, we’ll develop a customized strategy tailored to your business needs.

How will I know if our marketing efforts are working?

We provide detailed performance reports and regular meetings to review your campaigns. We also track KPIs such as lead quality, conversion rates, and ROI to ensure your marketing strategy is on the right path.

Explore Digital Marketing

Beyond Digital Marketing

Common-sense digital marketing isn’t all that we do. Our clients typically engage with our entire suite of digital solutions:

Design

Our designers, animators, and UX/UI professionals are here to bring your vision to life. Your customers make decisions on whether they like your website in micro, subconscious moments. We focus on the most pleasing design and user experience to get your customers where they need to be and take the actions you want them to complete.

Development

The Development and QA team at Uplancer is focused on one thing: bringing your solution to life through a web or mobile app. We embrace change and we do what needs to be done. We’re not about creating code-as-artwork. We’re giving life to a beautiful design.
Explore App Development

Local IQ™

Are you competing across countries? Do your users speak a variety of languages? At Uplancer, we don’t believe in machine translation. We believe in providing the best user experience. That’s why our proprietary and innovative Local IQ™ approach will localize your content, collateral, website, etc. with both language and cultural cue’s that your customers expect.
Explore Local IQ™

Cloud Solutions Architect

Elevate your business with our cutting-edge cloud solutions! We tailor scalable, secure, and seamless cloud infrastructures that drive efficiency and innovation. Whether you’re leveraging cloud for building applications or enhancing security, our expert team ensures a smooth transition towards a cloud architecture. Experience the cloud like never before with Uplancer Agency.

Explore Cloud Solutions

Beyond Digital Marketing

Common-sense digital marketing isn’t all that we do. Our clients typically engage with our entire suite of digital solutions:

Design

Our designers, animators, and UX/UI professionals are here to bring your vision to life. Your customers make decisions on whether they like your website in micro, subconscious moments. We focus on the most pleasing design and user experience to get your customers where they need to be and take the actions you want them to complete.

App Development

The Development and QA team at Uplancer is focused on one thing: bringing your solution to life through a web or mobile app. We embrace change and we do what needs to be done. We’re not about creating code-as-artwork. We’re giving life to a beautiful design.
Explore App Development

Local IQ™

Are you competing across countries? Do your users speak a variety of languages? At Uplancer, we don’t believe in machine translation. We believe in providing the best user experience. That’s why our proprietary and innovative Local IQ™ approach will localize your content, collateral, website, etc. with both language and cultural cue’s that your customers expect.
Explore Local IQ™

Cloud Solutions Architect

Elevate your business with our cutting-edge cloud solutions! We tailor scalable, secure, and seamless cloud infrastructures that drive efficiency and innovation. Whether you’re leveraging cloud for building applications or enhancing security, our expert team ensures a smooth transition towards a cloud architecture. Experience the cloud like never before with Uplancer Agency.

Explore Cloud Solutions