Google Translate predicts words, but humans translate intent. Explore how human oversight prevents costly PR blunders and keeps your brand voice consistent.
Local IQ™
Before attacking your next global project in another country, take a detailed look behind the strategy and implementation to get it done right, the first time.
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Is Localization Right for You? 3 Key Questions to Guide Your Global Marketing Strategy
Know when to localize your products and services by identifying key opportunities from your competition, other markets, and demand.
What’s Your Local IQ™? A Smarter Localization Framework for Global Success
Understand and leverage our Local IQ™ framework to benchmark and improve your localization efforts in language, design, and technology.
Maximize Expertise, Minimize Costs: The Case for Hiring a Marketing Agency Over In-House Staff
Marketing teams don’t have to be in-house only. Learn why it’s common sense to hire a marketing agency for financial savings and marketing expertise.
The DevLearn Cotton Candy Challenge: A Localizing Success
Get a glimpse into Local IQ™ and our approach to getting DevLearn Las Vegas crowd raving about Uplancer with our cotton candy theme.
Low-Tech vs High-Tech Translation Processes: Choosing the Right Approach for Your Business
Before you tackle a new market, ensure that you’ve got the right translations process in place. Understand translations from a low tech to a high tech approach.