B2B sales must adapt to digital-first, younger buyers: update your website, create engaging content, and use automation to stay competitive in today’s age.
Dave Schramm
Chief Strategist
With over 22 years of experience in marketing, I’ve spent my career helping brands grow, connect with customers, and deliver results. I’ve worked with some of the best—ESPN College Game Day, Cheez-It, Frosted Flakes, Southwest Airlines, and Johnson & Johnson—doing everything from launching products in the U.S. and abroad to building lead-generation strategies and optimizing campaigns for maximum impact.
What sets me apart is my unique perspective: I’ve sat on both the agency and corporate sides of the table. I know the pressures CMOs and marketing teams face to drive ROI and deliver real results, and I understand the decision-making process when choosing agency partners. That’s why my approach is grounded in clarity, collaboration, and strategies that actually work. I believe in balancing creativity with data, crafting stories that not only resonate but move the needle.
Outside of work, I bring that same energy and optimism to life. People often say I live on the sunny side of the mountain—and they’re right! I’m passionate about the outdoors, love softball and baseball, and serve as a State of Michigan softball staff umpire. My wife and I stay busy raising our three kids and soaking up as much family time as we can.
At the end of the day, I’m all about people, results, and making an impact. Whether it’s building high-performing teams, launching new initiatives, or crafting big-picture strategies, I’m here to help businesses grow and thrive—while keeping things grounded and fun along the way.Explore Dave Schramm's Recent Articles
Aligning Brand and Customer Needs: A Balanced Approach to Growth
Align your brand goals with customer needs for lasting success. Uplancer helps create customer-focused content and adaptable strategies for impactful growth.
Demystifying Digital Marketing: A Practical Guide for Growing Businesses
Uplancer simplifies digital marketing by focusing on core tactics, valuable content, and manageable metrics to drive sustainable growth.
Lead Generation Made Simple: Cutting Through the Jargon for Results That Matter
Uplancer simplifies lead generation by prioritizing quality over quantity, using key data wisely, and building clear, efficient funnels for better conversions.
Building a Brand Strategy that Stands the Test of Time
Create a timeless brand strategy by defining core values, prioritizing customer loyalty, and embracing authentic storytelling.
Digital Strategy in a Noisy World: How Common Sense Can Cut Through the Clutter
Uplancer simplifies digital marketing strategy by focusing on your brand’s purpose, understanding your audience clearly, and maintaining consistent messaging.