Getting Translations Right
Complexity behind Translations The next time you’re watching the next international flick on Netflix or some other streaming service, think about the effort required to translate the original script to English subtitles: idioms must be understood (which is nearly...
Should I Localize?
Tough Decision With many years of marketing under your belt, you’ve essentially become an expert in your field. You understand the importance of data behind decision making and realize that details do really matter for any marketing campaign, big or small. Take for...
What’s Your Local IQ™?
We’ve asked the question, “What’s your Local IQ?” hundreds of time and we always get a different response: I don’t know, what’s that, it’s good, I’m good, and stop bothering me. What we find is that regardless of who we...